Presentación de PowerPoint

No estamos solos !
Arándanos
Arándanos
en el mundo
en el mundo
hace más
en de
el 2015:
30 años:
110.000
< 10.000
ha ha
focus of most growers today is either the early market or the late season
bysupplying
utilizing from outside
on market,
importsoften
make
•
Australia,
China,
Japan,
N
ew
Zealand
and
now
controlled atmosphere storage. Growers planting in the mid and mid-late
season
are focused
on Chile
new
of the
country
difficult.
has
Korea are
thepreferences.
only
countries
with
varieties with eating characteristics in lineSouth
with European
quality
achieved market access and sales of
commercial production Chilean
in the region
blueberries are anticipated to
European
Acreage
Increases
Italian
growth
is
driven
by
both
domestic
Superficie
en
hectáreas
.
Fuente:
Brazelton
(NABC)
increase. Prices for locally produced
fruit
are
thus
very
high.
Large-scale
blueberry
operations
• South Korea has quickly established Cort
itself
as
a in Turkey
demand
and
opportunities
to
export
have yet to develop and the plantings areplayer
still comparatively
spread throughout
in the regionsmall
withand
considerable
acreagethe
andcountry.
volume estimates
throughout
Europe
in some
Discussions
about
the and
potential
ofcases
Turkey occurred in a number of interviews with contributors but activity
beyond to the Middle East and Asia• as Australia represents a large minority of the Asia/Pacific usage and consumption today with a
on the ground remains limited.
Italian produce has a name and mystiquecomparatively small population
in many markets.&
Italian
blueberry
Mediterranean
North
Africa Trends:
consumption is growing in the developed
Middle
Market:
demand in the Middle East is growing, especially in the developed urban
northEastern
of the country
and Market
larger Cities
2014 Asia & Pacific Fresh Production
2014 Asia & Pacific Processed Production
centers
and the
suchofasSaudi
RomaArabia
and Naples.
AnUAE.
increasing
amount of the product is staying local in
berry Statistics
& Global
Market
Analysis
Page
72 Mediterranean
of 105
Turkey:
potential
Turkeymarkets
both
2014
& North Africa
Italy orThe
being
shipped of
to nearby
Highbush Acreage Growth
as a production
region
and a market
for
in Switzerland
and Austria.
Fruit is also
a Trends: blueberries has been mentioned but little
shipped to the UK, Germany, and Scandinavia. With growing conditions similar to the California and
activity
of any
has may
occurred
date.
iers to rapid growth
remain
butscale
growth
expedite
as the current
players
fine tuneopportunities underway according to
Oregon
growing
regions,
there
istoextensive
exploration
for growing
Total Mundo
ilities and grown plans
contributors. Italian growers remain positive about the future. To quote Andrea Pergher, “we are very
Morocco
on
the
Rise:
Morocco’s
positive about the European and domestic market. We believe there will be steady increasing consumption
Al 2014
h African consumer
demand for blueberries
continues
to grow.
blueberry
and
in the industry
future, ledcontinues
by fresh atto
thegrow
beginning
and later probably in processed in other countries where the
110.000 ha
is beginning to isdeliver
commercial
Onthat
the gloomier
side SWDtohas
becomesome
a significant
challenge in the region.
hough only trials areproduction
underway it higher.”
is believed
the opportunities
replicate
of
volumes to the European market.
NABC
ccesses seen in Mexico and Peru could
be replicated
inha
the lower latitudes of Africa.
Chile
Switzerland
Barriers
to entry in the
crop13.600
are
Cort Brazelton,
diminishing.
now one
of the
The SwissMorocco
blueberryisindustry
remains
small but growing. There are a number of government support
world’s
top 10underway
producing
countries.
programs
to support
blueberry planting as an alternative crop for growers. The primary driver for
2014 Southern Africa
planting is good demand in the Swiss marketplace with retailers like COOP reportedly eager to expand
Highbush Acreage Growth
2014 Asia & Pacific Highbush Production
2014 Asia & Pacific Highbush Acreage Growth
their blueberry offering. Most of the blueberries sold in Switzerland remain imports, even in the summer
months, but local production is growing despite the challenges in available land and inputs.
Europa
Norte América
11.300 ha
57.500 ha
932 ha
Sudamérica
20.000 ha
Sur
Africa
Cortde
Brazelton
520 ha
Austria
© 2015
U.S. Highbush Blueberry Council
Norte y Centro
de Africa
Far East
1.800 ha
17.600 ha
The Austrian industry, though also small, has a number of advanced and innovative growers who are
utilizing sophisticated production systems and by planting newer varieties. Competing with lower cost fruit
coming from eastern countries is a challenge, but many growers have found ways to keep their market
position through variety selection and product quality. In general the Austrian market has been a bright
spot with increasing consumer demand, pushing retailers to keep quality blueberries available for year
round consumption.
Netherlands
Though a smaller European country the Netherlands, as in so many other crops, remains the undisputed
Central and Northern Europe’s leader in blueberry horticulture. Highly creative and competitive growers in
Asia Pacific
En este mundo “azulado”
¿Dónde, Cuándo y de Quién es la competencia de Chile?
Dónde
Chile
2014/15
Exportó
91.100 ton
EEUU (63%)
EUR (23%)
ASIA (10%)
57.300 ton
(+19%)
20.835 ton
(+26%)
9.036 ton China (73%)
(+40%)
Japón(14%), Corea S (6%)
Fuente: ASOEX
EEUU
En EEUU, ¿Cuándo y de Quién
Crecimiento proyectado al 2019/2020
es la competencia de Chile?
Fuente Vol:
SAG/ASOEX
Precios:
iQonsulting
8.000
7.000
6.000
TONELADAS
5.000
4.000
3.000
2.000
1.000
Vol. H.S. 2013/14
Vol. CHI 57.371 ton
Vol. ARG 12.517 ton
Vol. PER 1.162 ton
Vol. MEX 6.827 ton
Vol. USA 26.272 ton
MAY
17
16
15
ABR
13
12
11
MAR
9
8
7
FEB
5
4
3
2
ENE
52
51
50
DIC
48
47
46
45
NOV
43
42
41
OCT
39
38
37
SEP
-
Vol. URU 1.012 ton
EUROPA
En
EUROPA,
¿Cuándo
y de Quién
Crecimiento
proyectado
al 2019/2020
es la competencia de Chile?
6.000
Fuente Vol:
SAG/ASOEX
Precios:
iQonsulting
5.000
3.000
2.000
1.000
Vol. 2013/14 SUDAMÉRICA
CHILE
ARGENTINA
URUGUAY
PERÚ
ESPAÑA
MARRUECOS
POLONIA
SUDÁFRICA
MAY
17
16
15
ABR
13
12
11
MAR
9
8
7
FEB
5
4
3
2
ENE
52
51
50
DIC
48
47
46
45
NOV
43
42
41
OCT
39
38
37
SEP
0
35
TONELADAS
4.000
CHINA/HK
En L.O.Crecimiento
CHINA/HK,
¿Cuándo
y de Quién
proyectado
al 2019/2020
es la competencia de Chile?
1200
Fuente Vol:
SAG/ASOEX
Precios:
iQonsulting
1000
Toneladas
800
600
400
200
0
34
35 SEP 37
38
39 OCT 41
42
43 NOV 45
46
47
48 DIC 50
51
52 ENE
2
3
4
5
FEB
2014
H.S. 2013/14
CHI-AVION
7
8
9 MAR 11
2015
CHI-BARCO
ARGENTINA
PERÚ
EE.UU.
COREA DEL N.
12
13 ABR 15
Chile
2014/15
Exportó
91.100 ton
EEUU (63%)
EUR (23%)
ASIA (10%)
Fuente: ASOEX
Importaciones mensuales de Japón
Fuente:
TradeMap
Importaciones anuales
de Jcorea del S
Importaciones mensuales de Corea del S
Elaborado por
iQonsulting
Competencia Directa: Perú, Argentina, México
Exportaciones de arándano del HS
Proveedor
2007/08
2008/09
2009/10
2010/11
2011/12
2012/13
2013/14
2014/15
% VAR
14/15 vs 13/14
Chile
Argentina
Uruguay
Perú
Otros
30.315
7.563
594
1.300
41.534
10.523
1.164
1.500
49.886
10.723
1.199
4
1.890,0
69.923
16.007
2.249
4
2.027,0
70.805
16.941
2.762
13
2.316
87.078
15.067
2.350
217
2.815
74.032
12.755
1.828
1.618
1.631
91.100
20.960
2.482
2.600
1.700
23%
64%
36%
61%
4%
63.701
90.210
92.837
107.527
91.864
118.842
29%
Total
39.772
54.721
Fuente: MAG /SAG - ASOEX / iQonsulting
Exportaciones de México
Otra
Competencia
directa es
NZ y Australia
Otros
indirectos
Marruecos
Los datos
están referidos
a promedios
entregados
por
productores y
publicciones
de análisis
económico del
cultivo y no
reflejan una
situación en
particular
Serie de costo de mano de obra por kilo de arándano
producido en Chile
La serie
corresponde a
datos reales
proporcionads
por un
productorexportador y
sólo reflejan su
situación
productova , la
que puede
diferir del
promedio
nacional
Definitivamente, no estamos solos!