TRAVELING, A TRUE LEARNING EXPERIENCE CHILEAN CULTURE

TRAVELING, A TRUE LEARNING EXPERIENCE CHILEAN CULTURE

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TRAVELING, A TRUE LEARNING EXPERIENCE
Código
AMIAI20084
Profesor
Brock Adam West
Horario
MI-Vi H4
Sala
AI-SA432
Campus
Ainavillo
Travel is an ambition for many cosmopolitan-minded students, either as part of a study
program/exchange or as an independent project. Aimed to enhance any travel experience, this
course broadens the mind of the student by encouraging a cross-cultural understanding and global
vision through the views and stories of different travelers. It also awakens curiosity for exploration
beyond immediate surroundings and to know new places and cultures considering the historical
background as a part of responsible tourism. During the semester, different professionals will be
invited to share their travel experiences and how these journeys have changed their personal and
professional life.
CHILEAN CULTURE
Código
ROBI20161
Profesor
Carlos Yacoman
Horario
MA-JU H4
Sala
AI-SA432
Campus
Ainavillo
The course “Chilean Culture” has the intention to help students explore different cultural and
historical issues in order to gain a better understanding of concepts and dynamics that make
Chilean society and culture function. It also remarks different geographical/ social features to
convey the greatness of unique aspects of the country. In order to achieve this goal, the course is
structured in three units: Everyday life & customs; Historical events & business; Archeology, Art &
People’s expression. Students will be encouraged to participate in class, to read, to research, to
view documentaries / films and to discuss selected material dealing with past and current topics,
attitudes and perceptions prevalent in some parts of the country. Students will be encouraged to
build and express a personal well-documented opinion on the subject matter
GLOBALIZATION AND ITS IMPACT
Código
MCPI20081
Profesor
Carlos Yacoman
Horario
Mi-Vi H4
Sala
PV-SA109
Campus
Pedro de Valdivia
In the study of International Relations, the phenomenon of globalization has been recognized to
be the historic process that has most forcefully modified scenes and interaction between the
different players in the international arena. In the midst of the surprising shortening of distances
and the immediacy offered by communications, countries and societies inside them have been
witness to a growing interdependence that covers not only the economic and technological
aspects, but also political, cultural, social, environmental and ethical considerations. It therefore
follows that we will also be able to comprehend a great part of the changes and challenges that
our own societies experience in this new context if we can identify the main elements and/or
aspects that characterize the phenomenon of globalization
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MARKETING I
Código
EMC316
Profesor
Steve Baeza
Horario
MA-JU H8
Sala
AI-SA432
Sección
3
Ayudantía (MI H3)
This course intends students to learn about business from a marketing view, understanding the
main analytical tools used in this area and its critical decisions. Effective communication of ideas
will be strength through discussion and technical argument. Additionally, it is intend that students
learn through reading activities and discussions with peers to enhance their capacity of active
learning.
In today’s continuously evolving markets, it is critical for firms to design plans for long-term
survival and growth, taking into account their specific characteristics, objectives, resources and
opportunities. Strategic planning is “the managerial process by which firms attempt to develop
and maintain a viable fit between their objectives, skills and resources and changing market
opportunities.”
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INTERNATIONAL MARKETING
Código
ROBI113
Profesor
Steve Baeza
Horario
LU H7-H8
Sala
AI-SA521
Sección
1
International Marketing focuses on the challenges as well as opportunities of marketing new and
existing products in the global marketplace. Marketing techniques employed in the home country
may also be applied internationally, but they need to be modified in order to fit the specific needs
of international business. Accordingly, allowance has to be made for the different cultural,
economic, technological, political and legal environments in each country, and the impact these
factors will have on the marketing process, ranging from marketing research to promotional
campaigns, the understanding of cross-cultural diversity is important in this respect.
This unit has been structured to follow the marketing activities of a business from the original
decision to internationalize through to the planning and implementation stages of marketing
internationally. In this unit, the various marketing concepts, such as product development
distribution networks, pricing and promotional methods, are taken into consideration from a cross
cultural perspective.
BRAND: MARKETING, MANAGEMENT AND VALUE
Código
ROBI118
Profesor
Vik Murty
Horario
MA H3-H5
Sala
AI-SA111
Sección
1
Which came first, a product or its brand? In this course, you will learn how to define and build a
strong brand identity, a superior brand experience, and lasting brand loyalty to most importantly
drive Brand Value. You will be able to differentiate your brand in a marketplace, evolve and maintain
differentiation and competitive advantage, and command higher pricing/market share/profitability.
A company’s brands are key strategic and financial assets. This elective is dynamic, and balances
branding theory with practice. Expect interactive lectures and discussions with literature, case
studies, exercises, and group work.
Content for the class will bridge Marketing, Financial and Management disciplines to explore Brand
Strategy as a driving force in company strategy, product and service creation, and customer
interaction. Brand often plays a critical role in Mergers & Acquisitions and this course will examine
examples of brand creation for sale, brand acquisition and mergers. Finally, you will be able to
define and use practical methods of branding in the modern multi-channel world with the
understanding of what technology changes and does not about Branding activities.