Pressentation VI RED 2014 ENG

RED is a professional and
multilateral platform, which aims
to protect and promote the values
of good quality design and
innovation produced in Spain. The
organisation works with
manufacturers and the media alike
in order to raise product and
brand awareness.
To become a RED member,
companies must fulfil strict criteria
carefully assessed by the Board of
Directors. All member brands transfer
among them their values, not only
because they understand design as a
strategic asset, but also because they
share market positioning and
credibility; thus, becoming a RED
member implies a trademark of
quality in the eyes of most
international operators
Spanish design brands need a clear
competitive positioning in order to
grow in international markets
They sell their products with
insufficient notoriety, visibility and
a lack of access to high-profile
specifiers or international opinion
leaders in the field of design
RED owns market intelligence
(business-competence-consumer),
plentiful resources and hosts key
activities in order to help brands
convey the message of value to
their various stakeholders: interior
designers, architects, decorators,
journalists, bloggers, schools &
universities, fairs, private and
public institutions that promote the
culture of design
Companies achieve more brand
awareness, access to networks
within the market, networking
opportunities with other
companies, suppliers and
economies of scale
The innovative model used by RED
creates value for all companies
within the field of interior design,
their market share and for society
as a whole
RED uses the principles of
cooperation, experience and the
knowledge of all channels to lobby
and influence decision-makers and
target audiences for the sole
benefit of their members
Member companies:
http://www.red-aede.es/es/redmembers
Partners:
http://www.red-aede.es/es/asociacion/colaboradores
/ Modelo de Negocio
Leading Sponsor:
JORI ARMENGOL &
ASOCIADOS, S.L.
Members of:
FEDERHÁBITAT
CEOE/CEPYME
Institutional Support:
ICEX España
Exportación e
Inversions
RED uses Public Relations and
Marketing & Communication
Strategies and Tactics to develop
added-value actions that attracts
all targets:
Direct & Reverse Trade Missions
Participation in Leading Fairs
PR Events
Online Communication Campaigns
Press Campaign
International Exhibitions
Edition of Publications
/…
Image Campaign Roadshow
www.rojoshow.com
Board of Directors & Staff
José Mª Milà, SANTA&COLE
Chairman of the Board
Javier Marset, MARSET
Vice-Chairman
Teresa Carretero, JOQUER
Secretary
Juan Mellen
Managing Director
Berta Boix
Secretary
Maite Felices
Communication
Fernando Muruzábal, DELICA
Treasury
Eduardo Teixeira
International Promotion
Mitos Bermejo, TRES TINTAS
Chairperson
Mireia Cervera
Contract Promotion
Rosa Lladró, LLADRÓ
Chairperson
Nani Marquina, NANIMARQUINA
Chairperson
Mariví Calvo, LZF-LAMPS
Chairperson
Iñigo Ramírez, AKABA
Chairperson
Jesús Llinares, ANDREU WORLD
Vocal
Toni Gil
Online Marketing
RED.pro
We offer all design companies, as
well as private and public
organisations, our professionalism
to help you boost your projects
economically
STRATEGIC CONSULTING &
EXECUTIVE PROJECT MANAGEMENT:
BRANDING
COMMUNICATION
LATERAL MARKETING
DIGITAL MARKETING
TRADESHOW MARKETING AND
CONSULTING
CONTRACT MARKETING
PRESS & PR
INNOVATION IN BUSINESS MODELS
Should you need further details and/or additional information,
please send us an email: [email protected]
If YOU are a designer, WE can
introduce you to the design
lovers of the world
[email protected]
www.red-aede.es
TW @redaede
FB /redtalks
RED, Spanish Design Association G65032021
September 2014, Year VI