01. Tendencias y Estrategias en Retail
Transcripción
01. Tendencias y Estrategias en Retail
Hangzhou Qunfeng Fruit Chain Co., Ltd. GM of Import and Export Division Catherine Gao [email protected] November 2016 INDEX 1. XianFeng Fruit • Business Model • Operation Model 2. China Retail Trends 3. Sustainable Development: Expectations and Recommendations Business and Operation Model E = MC XianFeng Energy Products 2 2 People Customer Service Orientation Associate-Focused Culture Partners Cooperation Social Responsibility Customer Service Orientation “Provide delicious and fresh fruit at reasonable price available everywhere” Associate-Focused Culture “We are all Qunfeng family members” Partners Cooperation Social Responsibility Nursing Home Care Blood Donation Platform: Product to display Platform: People to perform Fruit Hypermarket Street Shops Community Stores City Wholesale Integration and Complementation 1. 2. 3. Online and offline memberships Picking up in store or Receiving at home Coordination between Stores and City Wholesales Subtraction and Simplification 1. 2. 3. Less travel Less touch Less cost High Efficiency Operation 1. DC Inventory Turnover:1.7 days 2. Store’s Inventory Turnover:1.9 days 3. Store’s Decoration Speed : 10 days Waste Control Repacking in stores, more fresh cut & free taste Chinese Retail Development and Analysis China 's Consumer Goods (USD bn) 4500.00 4000.00 3500.00 3000.00 2500.00 2000.00 1500.00 1000.00 500.00 0.00 2008 2009 2010 Source: Ministry of Commerce of People’s Republic of China 2011 2012 2013 2014 2015 Chinese Retail Development and Analysis China 's total retail sales of consumer trend 25% 20% 21% 18% 17% 15% 15% 14% 13% 12% 11% 10% 5% 0% 2008 2009 2010 Source: Ministry of Commerce of People’s Republic of China 2011 2012 2013 2014 2015 Chinese Retail Development and Analysis China 's online transactions (USD bn) 700.0 600.0 591.3 500.0 400.0 417.7 300.0 279.8 200.0 196.6 100.0 - 119.0 38.6 76.3 2009 2010 2011 Source: Ministry of Commerce of People’s Republic of China 2012 2013 2014 2015 Chinese Retail Development and Analysis China 's online transaction trend 120% 100% 98% 80% 65% 60% 56% 49% 42% 40% 42% 20% 0% 2010 2011 2012 2013 China 's online transactions Source: Ministry of Commerce of People’s Republic of China 2014 2015 Chinese Retail Development and Analysis Fruit Per Capita Consumption by Region China : 80's years 6 China 's per capita consumption 36 Kg World per capita consumption 61 Europe and the United States per capita consumption of developed countries 155 0 Source: Ministry of Commerce of People’s Republic of China 20 40 60 80 100 120 140 160 180 Development trend of China’s retail-Fresh produce • Fresh produce per capita consumption keep increasing every year. • Offline retail of fresh produce still plays the leading role. • Increase trend of online retail. • Integration of Offline and Online (O2O) is more competitive. Analysis of the development trend of China’s retail-Fresh produce • Consumption upgrade has become the general trend. Product and Service • • • • Higher Quality Diversified Specialized Convenient • Fruit consumers trends : At present Before • • • Price Appearance Taste • • • • Taste Appearance Nutrition Price Elderly and Children Young Consumers Safety and Health Nutrition Novelty Convenient access Suggestion for continuous development : 1. Imported fruits consumption in China’s market is full of potential: • Consumers has higher requirements for quality and appearance • Only good quality can bring continuous development and better returns. 2. Special attention to similar local products development in China, the difference in supply time and varieties can bring better returns: • The demand on a large number of common varieties products tends to decrease, such as Red Globe and Royal Gala • The demand on differentiated varieties has become stronger, such as Hass avocado and black seedless grape. 3. Extending business into regional and city markets, establishing consumer brand • Promoting among target groups • Occupying top position in consumers’ mind • Adding value THANKS FOR YOUR ATTENTION Hangzhou Qunfeng Fruit Chain Co., Ltd. GM of Import and Export Division Catherine Gao [email protected] November 2016