Éxito en las grandes ligas, el fruto de la perseverancia

Éxito en las grandes ligas, el fruto de la perseverancia

E N AG RO 2 0 1 6
B U E N O S F RU TO S :
“Éxito en las grandes ligas, el fruto
de la perseverancia”
E D U A R D O C H A DW I C K
3 OCTUBRE 2016
Viña Errázuriz
Fundada en 1870 por Don Maximiano Errázuriz en el Valle de Aconcagua
Viña Errázuriz: en 1983
Don Alfonso Chadwick Errázuriz y Eduardo (1983)
Don Maximiano Founder’s Reserve: Tradición y Legado
1870
Viñedo Don Maximiano: Primera Plantación en Laderas en Chile
Viña Errázuriz: Bodega Ícono Don Maximiano (2010)
“Errázuriz provides the quality benchmark from Chile”
– Decanter’s The Top 50 power list, July 2005
Nuestro Equipo
Monte y Río Aconcagua dan forma al Valle de Aconcagua
Don Maximiano en la cumbre del Monte Aconcagua(2002)
Eduardo Chadwick with a bottle of Don Maximiano Founder’s
Reserve at the summit of Mount Aconcagua
Seña: Primer Joint Venture Internacional de un Vino Chileno (1995)
Eduardo Chadwick & Robert Mondavi
Viñedo Seña Plantado en Ladera: Cultivo Biodinámico desde 2005
Viñedo Chadwick: Un Tributo a Don Alfonso Chadwick Errázuriz
1999
Viñedo Chadwick: Terroir Único
Imagen de vinos baratos sin reconocimiento de calidad
Plenty of great values, but great wines are
still elusive from Chile and Argentina
Enero 1995
If you are looking for cellar-worthy reds,
don’t look at Chile.
Mayo 1995
“Chile has long established itself as a prime
source of “Value” wines.”
The result is a very low Vinos de Chile
brand value.
- Anthony Gismondi
Visión de la Industria
Constituirse al año 2020 en el productor número uno del mundo de
vinos premium, sustentables y diversos del nuevo mundo, alcanzando
exportaciones de vino embotellado por US$ 3.000 millones con un
FOB promedio de $37 por caja.
Visión de Viña Errazuriz
“Liderar la venta de vinos finos de Chile y
ser reconocido como una viña de clase mundial”
Evolución del Vino Chileno
Precio Promedio (US$/ caja 9 lts)
1,600
35.0
1,400
30.0
Precio (US/caja)
1,200
1,000
800
600
400
200
-
25.0
20.0
15.0
10.0
5.0
0.0
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
USD (Millones)
Exportacionesde Vino Embotellado en USD
2000
2002
2004
2006
Años
2008
Años
Precio Actual v/ s Industria Mundial Vino
Embotellado (US$/ Caja)
140
120
100
80
60
40
20
0
Borgoña Burdeos
NZ
Francia
USA
Australia
Italia Argentina Chile
2010
2012
2014
2016
The Berlin Tasting
Búsqueda de Reconocimiento Internacional
Cata a Ciegas – Justicia Imparcial
Resultados World Tour
• 18 Países
• 22 Tastings
• 1400 Key opinion leaders
• Notable tasa de éxito de un 90% en las preferencias
generales
EL SIGUIENTE DESAFÍO:
DEMOSTRAR POTENCIAL DE GUARDA
SEÑA VERTICAL TASTING
WORLD TOUR
Elegido el Mejor Vino de Chile por AWOCA 2010 y 2011
THE BEST WINE OF CHILE
10th and 11th Annual Wines of Chile Awards
“Don Maximiano is the only wine to obtain the
highest award in two consecutive years at Annual
Wines of Chile Awards, Chile’s leading wine
competition with a highly qualified international
judge panel”
Rankeado el MejorVino de los Andes por James Suckling
99
POINTS
Seña 2013
HIGHEST RATED CABERNET
BLEND FROM CHILE
“…It builds on the palate and shows the structure of a
first growth Bordeaux but remains so Chilean.”
Alcanzando la Distinción Máxima
Viñedo Chadwic k 2014
100
POINTS
FIRST CHILEAN WINE TO
ACHIEVE THE WORLD’S
HIGHEST RECOGNITION
“…“Perhaps a sign of Chile truly coming of age is
the 100-point rating in this report of the pure
Cabernet Sauvignon 2014 Viñedo Chadwick.
THE NEW CHILE
“…By reaching indisputable recognition in the world wine scene, Viña Errazuriz’s wines
have clearly demonstrated Chile’s tremendous vitivinicultural potential and have helped
Chilean wines earn greater space and credibility in the international market.”
JORGE LUCKI - BRAZILIAN WINE JOURNALIST, OCTOBER 2013
“In the world of wine, perceptions change slowly. Through his Berlin Tasting (and Seña
vertical) initiatives, Eduardo Chadwick has been a tireless champion of Premium Chilean
wine. Chile needs more like him to take on the challenge and take this message of Chile’s
diversity, terroir, elegance and sheer quality around the world.”
PETER RICHARDS MW - WINE WRITER, BROADCASTER AND UK EXPERT ON CHILEAN WINE, OCTOBER 2013
“Tastings like the Berlin Tasting and others like it have proven that Chile is capable of
making excellent wines, particularly Cabernet Sauvignon and Cabernet blends.”
MICHAEL SCHACHNER - CONTRIBUTING EDITOR TO WINE ENTHUSIAST MAGAZINE, USA, OCTOBER 2013
“The Berlin Tasting showed the world that Chile could make wines with the latest
technology that could match the great wines of Bordeaux, Icon California Cabernets and
Super Tuscans. Bravo Errazuriz.”
TONY ASPLER- DEAN OF CANADIAN WINE JOURNALISTS, OCTOBER 2013
THE NEW CHILE
Exciting wines from the
Andes to the Pacific
Wine Spectator, May 2014
Gracias
Thank you
Merci
Grazie
ありがとう
Danke sehr
谢谢
Spasiba
감사합니다