Fundación Merced

Annua l
Report
2014
We Invest, Strengthen and Acknowledge
Civil Society Organizations
Photo: Pilar Campos.
Proyecto Concentrarte, AC
FUNDACIÓN
MERCED
Our
Identity
Mission
History
Merced Foundation was created in 1962,
out of the concern of the Munguía
family to formalize their philanthropic
commitment to promote the
development of the country. In 1986,
they donated all their patrimony,
including La Cubana chocolate factory
and Hermun Real Estate Company, to
consolidate their cause. In 2012, the
Institution celebrated 50 years of service
in favor of Mexican society.
We generate social capital with ethical
values, promoting the professionalization
and impact of civil society organizations
and the comprehensive development of
individuals and communities in order to
tackle the structural causes of poverty in
Mexico, towards greater equity.
Vision
Merced Foundation is an
organization of excellence,
constantly evolving and
growing; a leader and example
in generating social capital
models in the Third Sector.
Values
Trust
Commitment
Sharing
Quality
Warmth
Index
Our Identity
History, Mission, Vision, Values
2
Message from the President of the Board
4
Social Investment
Sustainable Innovation BBVA Bancomer Foundation
Investing in Community Foundations of Mexico
KODOMO Toyota Read to Grow
Nutrivida - Economic Opportunities
On Road to Help with Toyota
Munguia Family Memorial Fund
6
Strengthening
Training Programs
Strengthening Programs
14
Acknowledgments
Razon de Ser Awards
20
Networks
22
Positioning
23
Fundacion Merced System
25
Achievements
27
Financial Information
29
Acknowledgments
30
Institutionality
31
Message from the President of the Board
A
lthough it is a rich country, Mexico is
one of the few countries where despite the actions
undertaken and large amounts of resources
invested, poverty and inequality are increasing
rather than falling.
The National Council for Evaluation of Social
Development Policy (CONEVAL), indicates that
between 2010 and 2012 the percentage of people
living in poverty fell from 46.1% to 45.5%, but the
absolute number increased from 52.8 to 53.3
million people. 61.6% of the rural population and
72.3% of the indigenous population live in
poverty. Between the end of 2012 and the end of
2014 there has been a steady increase in the
Poverty Labor Trend Index of between 6.5 and 7
percentage points, meaning it is highly probable
the 2014 survey will show that poverty has not
decreased, but rather increased.
Between 2005 and the present, the downward
trend in figures for both poverty and homelessness
has been especially notable in Argentina, Brazil,
and Colombia. Mexico, meanwhile, is one of the
few countries in the region that has not succeeded
in reducing the level of poverty or homelessness
over the same period, despite the fact there are
some 275 social programs implemented by the
federal government, and almost 2,300 programs if
we take into account those run by state and
municipal governments.
For countries that have succeeded in reducing
poverty, the most important variables associated to
poverty reduction are: economic growth, wage
increases, and job creation—not implementation of
social programs.
Despite the actions undertaken and large
amounts of resources invested, poverty and inequality
are increasing rather than falling.
04
Given this fact, the participation of companies, government,
and civil society organizations is all the more important.
Given this fact, the participation of companies, government, and civil society organizations is all the
more important for seeking solutions and implementing actions that enable the formation of a
common front to overcome both the causes and consequences of poverty in Mexico. By generating
economic and social conditions, society will enable millions of citizens living in poverty and extreme
poverty to achieve a minimum level of wellbeing.
For this reason, focuses its intervention strategy on establishing alliances with companies, institutions
and national and international organisms in order to Invest, Strengthen and Acknowledge
community development actions undertaken by social organizations. These efforts contribute to
improving living conditions of people disregarded by government social programs or who, even if
they do receive support, are unable to break out of the vicious circle of poverty.
The challenge for Fundación Merced is to work with organizations to develop models that foster
community development as a solution to addressing poverty.
Pilar Parás
President of the Board
05
Social Investment
We invest in social
organizations that deal directly with
people living in poverty and vulnerability
conditions. To achieve this, we develop
and implement innovative programs to
mobilize economic resources of national
and international companies and
organizations towards social organizations
in an effective and transparent manner, in
order to contribute to grassroots
development and the generation of
social capital in Mexico.
This year
we operated five Social
Investment Programs
$
8,427,807 mobilized
47 organizations
19 states and the
Federal District
15,873 people
We also established a
new alliance with Qpagos
to develop and operate a new Social
Investment Program called QPAGOS
por la Niñez (QPAGOS for
Childhood), aimed to support social
organizations that improve the
quality of live and comprehensive
development of children.
06
Partners and
Allies
Organizations
Supported
$
Financial
resources
$
Program
Sustainable
Innovation BBVA
Bancomer
Foundation
Investing in
Community
Foundations
of Mexico
Total
Beneficiaries
6
1,611,871
2,045
14
1,124,553
10,000
18
985,664
2,004
5
3,337,613
1,353
4
1,368,106
2,337
47
8,427,807
15,873
07
Sustainable Innovation
Sustainable Innovation
BBVA Bancomer Foundation
This program contributes to reducing
poverty in a population center or area
in conditions of socioeconomic
vulnerability through integrated
sustainable development strategies
that promote a favorable social
development, expand economic
opportunities, and contribute to
improving the environment.
1,611,871
6 organizations
Beneficiaries:
1,186 people
613 families
25 communities
El Hombre Sobre
la Tierra, A.C.
08
$
Investing in Community Foundations of Mexico
We mobilize national and international resources
aimed at building capacities of fourteen
Community Foundations in Mexico. The
Community Foundations focus their actions on a
specific geographic area, covering different
needs of their community and working to
generate a broad spectrum of local resources.
This year saw the launch of the first call for
proposals, which received twelve working
proposals relating to grassroots development.
1,124,553
12
organizations
71
local projects
$
10 Thousand
beneficiaries
09
KODOMO Toyota Read to Grow
We oversaw the operation
of the 18 Kodomos and, with the
support of our ally A Leer IBBY
México, provided capacity building
for reading leaders in areas including:
literary talks, reading images,
discussion of language construction,
staged readings of plays,
and impact analysis
and evaluation.
985,664
18
$
organizations
We trained reading leaders and renewed the
collections and materials in the Kodomos.
1,907
reading aloud
sessions
4,519
books read
13,656
2004
10
books leant out
children
beneficiaries
Nutrivida - Economic Opportunities
$
3,337,613
5 organizations
Beneficiaries
1,353 people
We generated local economic
opportunities through the funding
and strengthening of food security
projects, in order to have an impact
on combating poverty and hunger in
vulnerable communities.
650 families
El Hombre Sobre
la Tierra, A.C.
50 communities
in Puebla, Chiapas,
Oaxaca and Yucatán.
We generate local economic opportunities
to combat poverty and hunger.
11
On the Road to help with Toyota
The aim of this
program is to
provide a vehicle to
a Civil Society
Organization that
works with
vulnerable
populations and
requires it to
facilitate the
fulfillment of their
mission.
12
$
1,368,106
3 organizations
4 vehicles
1,330
beneficiaries
Mungia Family Memorial Fund
In memory of our
founders, we
created this fund
with the purpose of
channeling financial
yields to
institutional
organizations.
organizaciones
18,047 beneficiaries
in Chihuahua, State of Mexico,
Guanajuato, Hidalgo and the
Federal District.
13
Strengthening
Training Programs
We strengthened social organizations with
specialized programs and services that
contribute to their professionalization and
institutionalization, in order to make them
more sustainable and increase their impact.
Online diploma
@
In partnership with the Universidad ORT
México, for the first time we delivered the
Online Diploma in Social Management, to
two cohorts of students.
$
Financial Education Workshops
With the support of Educación Financiera
Banamex we delivered ten Workshops on
Financial Administration and Legal and Tax
Issues for CSOs, in the states of Puebla,
Coahuila, Querétaro, Nuevo León, and the
Federal District, with the participation of 391
people from 296 social organizations, from
fifteen states and the Federal District.
Special Programs
For the seventh consecutive year, we trained the
winners of the Universidad del Valle de México
Prize for Social Entrepreneurs, generation 2013.
Programs
Participants
Organizations
2 Classroom Diplomas.
68
45
2 Online Diplomas.
73
55
2 Professionalization Courses.
56
9
391
296
Workshop for Winners of UVM Prize 2013.
15
15
Workshop on Fundraising and Institutional Project.
32
20
Workshop on Strategic Communication.
19
9
654
449
10 Administration and Legal and Tax Issues Workshops.
Online Diploma in Social Management
14
2,484,120
$
We trained:
654
people
from 449 CSOs
from 23 states and
the Federal District
FUNDACIÓN
MERCED
COAHUILA
15
Strengthening
Strengthening Programs
Strengthening CSOs supported
by Home Runs Banamex
In 2013 the Online Institutional Maturity
Test was applied to 86 civil society
organizations that are beneficiaries of the
Fomento Social Banamex Home Runs
Program. Of these, 45 organizations
were selected to participate in
institutional strengthening processes over
a period of three years.
The strengthening process for the CSOs
covers the following themes:
Theme
Strategy
Governing Board
Mobilization of Resources
Organizational Structure
Institutional Project
Intervention Model
Evaluation of Impact
Volunteers
Strategic Communication
Final Document
Strategic Plan
Governing Board Manual
Institutional Development
Plan
Organization Manual
Logical Framework Matrix
Plan to Systematize
Intervention Model
Identification of Indicators
Manual for Volunteers
Internal and External
Communication Plan
45 organizations were selected to participate in institutional strengthening processes
16
Strengthening Programs
Strengthening for CSOs supported by
Nacional Monte de Piedad
In addition, we provided institutional support
processes for twelve organizations backed by the
Nacional Monte de Piedad, which involved
guiding the members of these charitable
institutions in strengthening their social
interventions to achieve better results and
impacts.
Strengthening for CSOs supported by Santander
In partnership with Santander’s Fideicomiso por
los Niños de México, we provided nine
organizations with services such as applying the
Institutional Maturity Test, Strategic Planning
Workshop and Special Consultancy; in addition,
we supplied scholarships for the Diploma in Social
Management in order to contribute to their
institutional strengthening.
Special Consultancy
We provided special advice for social
organizations, companies and government bodies
on issues such as: strategic planning, resource
mobilization,
government
agencies,
systematization of intervention models, social
responsibility strategies for business, construction
of social projects and training of consultants.
$
2,711,490
to support the diagnosis and
professionalization of:
91 organizations
6 states and the
Federal District.
17
Strengthening
5,191,610
$
Individual and collective
capacity building in:
540 organizations
28 States and the
Federal District.
Program or Service
Pre Strengthening
Strengthening
Strengthening to charitable institutions, Nacional Monte
de Piedad
Strengthening to CSOs, Home Runs Program
Strategic Planning
In person and online Institutional Maturity Test
Strengthening for Government Bodies
Resource Mobilization
Monitoring of Strategic Planning
Systematization of Intervention Model
Social Responsibility Strategies for Business
Construction of Social Projects
Consultant Training Workshop for JAP and INDESOL
CSOs in
process
1
5
12
3
4
45
1
12
1
1
1
1
1
1
2
65
18
CSOs
concluded
26
Notable actions
Meeting of Capacity Builders
Research and publications
In 2012, with the support of the INDESOL, we
published the book Building Institutional Maturity
in CSOs, the Fundación Merced’s Strengthening
Model, which evaluated the effectiveness of the
Strengthening
Program
in
institutional
strengthening and in the professionalization of
Social Organizations.
In partnership with the National Institute for
Social Development (INDESOL), Alternativas y
Capacidades, Corporativa de Fundaciones,
Universidad Anáhuac, Centro para el
Fortalecimiento de la Sociedad Civil and the
Centro Mexicano para la Filantropía, in
November 2014 we organized the First
Capacity Builders’ Conference, attended by
over twenty institutions from around the
country. The aim was to identify common
interests, share experiences and boost the
supply of services for the professionalization
of the social sector.
In December 2014, again with the support of the
INDESOL, we published the book From Individual
Training to Institutional Strengthening and the
Development of Collective Capacities, the
Fundación Merced’s Training Program, which
focused its research on describing the origins,
evolution, and impact of the Fundación Merced’s
Training Program.
In addition, we took part together with
RedEAmérica in the collective construction of the
Guide to Participatory Diagnosis and Grassroots
Development in partnership with Fundación Arcor
in Argentina and Fundación Fusades in El Salvador.
19
“Razón de Ser” Award
This year the “Razón de Ser” Award
was granted for the 15th year
The 15th Awards Ceremony recognized
the work of four institutions.
We have awarded:
47 organizations
14 states
$
8.5
million pesos
The Prize has become one of the most
important awards in Mexico.
This year we invested
$1,680,016
20
FUNDACIÓN
MERCED
Origen
Educational
Creativity
Disabilities: Social
Inclusion and
Economic
Development
Social
Innovation
21
Networks
We participated in national and international networks that enable us to establish alliances and links to update
knowledge, exchange experiences, share best practices in the promotion of social development in the country, and
understand the trends and demands of organized civil society worldwide.
RedEAmérica
Centro Mexicano
para la Filantropía
As members of this network, we took part in the
Sixth International RedEAmérica Forum, held in
Santiago de Chile and entitled Company and
Community:
Actors
in
Sustainable
Development, aimed at generating a Latin
American dialogue on the changing trends in the
role of the private sector with regard to
sustainable development in communities.
As members of Cemefi, we took part in the Annual
Meeting 2014, held in the city of Puebla. This was
an international meeting, having merged with the
12th Ibero-American Meeting of Civil Society,
and the event was entitled New Roles and
Expressions of Civil Society.
Council on Foundations
In order to build bridges that enable us to
contribute to social development and the
professionalization of the third sector, at the
international level we took part in the Annual
conference of the Council on Foundations
entitled Philanthropic Exchange, held in
Washington, DC. With the involvement of over
1,200 leaders in the philanthropic sector, we
discussed the critical issues that are confronting
society today, and the ways in which philanthropy
can build bridges over that which divides and
separates us.
22
Similarly and as part of the RedEAmérica node, we
took part in the 7th Meeting of Socially
Responsible Companies, in the session entitled
Collective Models for Greater Impact on
Communities.
Positioning
IMER Radio Program
For the sixth consecutive year, in
partnership with the Instituto
Mexicano de la Radio we contributed
to the positioning of the third sector
through the Program “Open Space
with the Fundación Merced”, on
Radio Ciudadana. This year we
broadcast 51 programs with the
involvement of family, business,
community,
and
international
foundations, companies with social
responsibility
programs,
civil
associations and charitable institutions,
capacity-building institutions and
government bodies involved in social
development.
International
Foundations
3.6%
Government
Institutions
3.6%
6.1%
Capacity-builders
CSOs
19.3%
2.4%
Companies
18.3%
Donor Foundations
51 programs
broadcast
in 2014
23
Positioning
Special recognitions
We are delighted that the Fundación Merced Board includes individuals who have won public
recognition from leading institutions for their altruism and their careers in the social sector.
On November 13, Pilar Parás García, President of the Board since 2011, won recognition from the
Instituto Tecnológico Autónomo de México, ITAM, with the Professional Merit Award 2014 in the
category Social, International Organizations and Civil Society for her career as Board Member and
President of Fundación Merced, founder of the Proeducación charitable institution, and as Board
Member of the Junta de Asistencia Privada and the Centro Mexicano para la Filantropía, in the area of
education, amongst others.
Professional
Merit Award
2014 in the
category Social,
International
Organizations
and Civil
Society.
On November 19, Pilar Servitje de Mariscal won recognition from the Association of Fundraising
Professionals, AFP, Mexico Chapter as Volunteer of the Year 2014, for her outstanding altruistic efforts as
Board Member of Fundación Merced and President of the Selection Committee for the “Razón de Ser”
Award. She was also recognized for her voluntary work over 46 years in different positions with the
Mexican Red Cross, and for work as Board Member in social organizations including Cáritas, Centro
Mexicano para la Filantropía and the Fundación Mexicana para la Salud, amongst others.
Volunteer of
the Year 2014
24
Fundación Merced System
Fundación Merced Coahuila
Founded in 2002, it focuses its efforts on
strengthening Civil Society Organizations (CSOs) in
the state of Coahuila, thanks to the trust of people
and companies from the community with a strong
sense of social responsibility. Its programs focus on
three areas of action: professionalization, promotion
of alliances between civil associations in Coahuila,
and mobilization of material and human resources.
In partnership with Educación Financiera Banamex
and Fundación Merced, AC a workshop on Financial
Education and Legal and Tax Obligations was held,
attended by sixty people from the Laguna and
South-east regions of the state of Coahuila.
7-Eleven is a company with a strong sense of social
responsibility and through the RED Fundación
Merced Coahuila asked for contributions from its
customers, gathering a total of $91,439, which made
FUNDACIÓN
possible the refurbishment of a training room and
improvements to the infrastructure of the
Foundation.
The institution awarded the Trasciende Prize to the
Programa de Ayuda para un Mejor Control de la
Diabetes y una Vida Plena, A.C. which works to
improve the living conditions of people in the state
of Coahuila who suffer from type 1 Diabetes
Mellitus. The prize consisted of $50,000 and a
representative sculpture.
1,611,871
$
We benefitted:
71 organizations
58 people received training
13 with financial and
in-kind resources
MERCED
COAHUILA
25
Fundación Merced System
Fundación Merced Querétaro
As a community foundation the Fundación Merced
Querétaro promotes citizen participation and
coordination between sectors to improve the quality
of life for the most impoverished. It fosters social
responsibility and a new culture of solidarity. It
promotes
and
strengthens
Civil
Society
Organizations committed to finding solutions to a
range of social problems, providing them with
professionalization services and channeling resources
to facilitate their work.
Through the Networks Program, it provided support
to six thematic networks: Health Network, Disability
Network, Strengthening Network, Households
Network, Network for Economic Development and
Network of CSOs in the state of Querétaro, in 39
sessions, for a total of 82 hours of work.
With the resources obtained from the Run for Hope
it supported sixteen households in the state of
Querétaro with a total amount of $590,170 in cash
and $200,000 in kind. Through the Scholarships
Fund of the Channel Foundation which supports the
employees of Robin Mexicana, SA de CV, it granted
fifty scholarships with a total value of $248,400 pesos.
With the support of the Breakfasts for Better Days
Program run by the owners of the Kellogg México
company, daily breakfasts were provided to 100
children at the Colegio El Girasol. The breakfast
comprised milk, fruit and cereal, delivered on a
weekly basis to the children’s parents.
1,688,305
We benefitted:
156 organizations
473 people received
training
26
$
Total Achievements
Resources Mobilized
In thousands of pesos
Own resources
Resources invested by partners and allies
Income from training and strengthening services
Pro-bono volunteers
7,244
10,061
5,196
829
Total Resources Mobilized
23,330
Resources Invested in the Sector
Cash grants provided
Services provided
11,139
10,003
Total Resources Disbursed
21,142
Funds in Administration
9,524
Reserve for Future Programs
2,397
Results:
34
611
Partners and Allies
Organizations Supported
449
654
Organizations
trained
People
trained
91
Organizations
strengthened
71
33,920
Organizations supported
with financial resources
Direct beneficiaries
of the social
investment programs
$
27
Total Achievements
Programs and Services Coverage
Training Programs
Strengthening Programs
Sustainable Innovation
Nutrivida
KODOMO Toyota
Read to Grow
On Road to Help with Toyota
Investing in Community
Foundations of Mexico
Munguia Family Memorial Fund
Razon de Ser Awards
ards
28
Financial Information
The financial operation is managed through two institutions, Fundación Merced, AC and Hermun, AC, in accordance with
a collaboration agreement between the two. Revenues are obtained primarily from income from investments in real estate,
donations and fees arising from the administration of funds companies and institutions allocate to philanthropy through us.
For the purposes of the report, the figures are combined, thus presenting the operations as a whole. The figures presented here have been individually audited by the
firm PricewaterhouseCoopers , and may be consulted in our offices.
STATEMENT OF ACTIVITIES TO DECEMBER 31, 2014
INCOME
DONATIONS RECEIVED THROUGH ALLIANCES FOR SOCIAL INVESTMENT
DONATIONS RECEIVED FOR INSTITUTIONAL STRENGTHENING
REVENUES FROM RENTS
INTEREST
OTHER INCOME
TOTAL INCOME
EXPENDITURE
DONATIONS GRANTED THROUGH ALLIANCES FOR SOCIAL INVESTMENT
REAL ESTATE OPERATING COSTS
PROGRAM OPERATING COSTS
ADMINISTRATIVE COSTS
TOTAL EXPENDITURE
INCREASE (DECREASE) IN PATRIMONY
(FIGURES IN THOUSANDS OF PESOS)
MERCED
FOUNDATION
8,391
5,196
2,166
103
TOTAL
2014
10,061
5,196
13,480
3,307
1,440
33,484
TOTAL
2013
10,978
5,880
13,418
4,235
3,115
37,626
15,856
HERMUN
1,670
11,314
3,204
1,440
17,628
10,209
132
5,146
451
15,938
930
5,346
8,192
75
14,543
11,139
5,478
13,338
526
30,481
12,262
2,278
17,278
392
32,210
3,085
3,003
5,416
(82)
BALANCE SHEETS TO DECEMBER 31, 2014
(FIGURES IN THOUSANDS OF PESOS)
MERCED
FOUNDATION
HERMUN
ASSETS
BANKS AND INVESTMENTS
ACCOUNTS RECEIVABLE
FUNDS IN ADMINISTRATION
REAL ESTATE AND OTHERS (NET) (I)
LONG-TERM ACCOUNTS RECEIVABLE
TOTAL ASSETS
76 0
2,307
11,921
786
15,774
292
11,788
41,030
7,560
60,670
LIABILIITES
FUNDS IN ADMINISTRATION
RESERVE FOR FUTURE PROGRAMS (II)
OTHER LIABILITIES
TOTAL LIABILITIES
9,524
2,397
292
12,213
8,082
8,082
3,561
52,588
15,774
60,670
TOTAL
2014
TOTAL
2013
(2,130)
1,052
11,965
11,921
41,816
7,560
74,314
10,653
15,900
13,199
8,708
22,680
71,140
13,199
(2,130)
(2,130)
9,524
2,397
6,244
18,165
4,795
17,994
56,149
53,146
74,314
71,140
ELIMINATED
(2,130)
CAPITAL
NET EQUITY
TOTAL LIABILITIES AND EQUITY
(2,130)
;/ͿLJĞĐĞŵďĞƌϯϭ͕ϮϬϭϰ͕ƉƌŽƉĞƌƚLJĂŶĚĞƋƵŝƉŵĞŶƚĂƌĞĞdžƉƌĞƐƐĞĚĂƐĨŽůůŽǁƐ͗ϭͿĂĐƋƵŝƐŝƟŽŶƐŵĂĚĞĨƌŽŵ:ĂŶƵĂƌLJϭ͕ϮϬϬϴƚŽĚĂƚĞ͕ĂƚŚŝƐƚŽƌŝĐĂůĐŽƐƚ͕ĂŶĚϮͿĂĐƋƵŝƐŝƟŽŶƐŵĂĚĞ
ƵƉƚŽĞĐĞŵďĞƌϯϭƐƚϮϬϬϳ͕ĂƚƌĞƐƚĂƚĞĚǀĂůƵĞĚĞƚĞƌŵŝŶĞĚďLJĂƉƉůLJŝŶŐƚŽƚŚĞŝƌĂĐƋƵŝƐŝƟŽŶĐŽƐƚĨĂĐƚŽƌƐĚĞƌŝǀĞĚĨƌŽŵƚŚĞEĂƟŽŶĂůŽŶƐƵŵĞƌWƌŝĐĞ/ŶĚĞdž;/EWͿƵŶƟů
ĞĐĞŵďĞƌϯϭ͕ϮϬϬϳ͘ϯͿWƌŽƉĞƌƚLJǁĂƐĂĐƋƵŝƌĞĚǁŝƚŚĂǀĂůƵĞŽĨΨϯϯ͕ϭϱϬ͕ϬϬϬƉĞƐŽƐ͘
29
;//ͿZĞƐŽƵƌĐĞƐƌĞĐĞŝǀĞĚŝŶϮϬϭϰĨŽƌĨƵƚƵƌĞƉƌŽŐƌĂŵƐĂƌĞƌĞŇĞĐƚĞĚĚƵƌŝŶŐƚŚĞLJĞĂƌĂƐĂƉƌŽǀŝƐŝŽŶĨŽƌĞdžƉĞŶƐĞƐĂŶĚĂƌĞƐĞƌǀĞĨŽƌĨƵƚƵƌĞƉƌŽŐƌĂŵƐ͘dŚĞĮŶĂŶĐŝĂů
ƐƚĂƚĞŵĞŶƚƐĐŽŵƉůLJǁŝƚŚDĞdžŝĐĂŶƐƚĂŶĚĂƌĚƐĨŽƌĮŶĂŶĐŝĂůŝŶĨŽƌŵĂƟŽŶ͕ĂƌĞĂƵĚŝƚĞĚďLJWƌŝĐĞǁĂƚĞƌŚŽƵƐĞŽŽƉĞƌƐĂŶĚĂƌĞĂǀĂŝůĂďůĞĨŽƌĐŽŶƐƵůƚĂƟŽŶŝŶƚŚĞ&ŽƵŶĚĂƟŽŶΖƐŽĸĐĞƐ͘
Acknowledgments
We would like to thank our partners, allies, and sponsors for the financial and in-kind contributions
we have received in support of the programs we operate, together with the time and talent of the
Board Members, Associates, members of Selection Committees, Consultants, Facilitators,
Volunteers, Social Service Assistants and Pro-bono Advisors.
National and international companies, foundations and bodies can contribute to social
development in Mexico by entrusting the resources they have allocated to meeting
their social responsibility requirements to Fundación Merced to implement them
through its Programs and Services.
30
Institutional directory
Board of Directors
President
Secretary
Treasurer
Co-Treasurer
María del Pilar Parás García
Arturo Perdomo Jiménez
Juan Carlos Jaques Garcés
Ernesto Vega Velasco
Board
Members
Alberto de Icaza Bravo
Alberto Núñez Esteva
Enrique Arturo Nava Escobedo
Gerardo Cándano Conesa
Gilberto Martínez Serrano
Juan Orozco Gómez Portugal
María Elena Juárez Allende
María del Pilar Servitje Montull
Associates
Ex presidents
Alberto Parás Pagés
Alberto Núñez Esteva
Rodrigo Villar Gómez
Rogerio Casas-Alatriste Urquiza
Juan Orozco Gómez Portugal
Olga Ramírez Campuzano
Margarita Olmedo Badía
Active members
Adelina Loaiza Del Río
Andrea López Romero
Bruno J. Newman Flores
Corrado Montalti Zigniani
Esther Carrera de Orozo
Francisco Javier Chávez Visoso
Gabriela Orozco Carrera
Juan Luis Prieto Jacque
María del Socorro Herrero Hernández
María García Flores-Chapa
Martha González de Núñez
Miguel Alberto López Lara
Natasha Núñez González
Fundación Merced Coahuila
represented by its President
Arturo Sosa Ramírez
Fundación Merced Querétaro
represented by its President
Eduardo Cobian Portilla
Honorary members
Gustavo de la Serna
Salvador Domínguez
Miguel Mancera Aguayo
Deceased members
Alberto de Icaza Gómez
Ernesto Madrigal Patiño
Leticia García Cantú de Parás
Rubén Aguilar Monteverde
Operating team
Elizabeth Romo Gil
General Director
Carlos Pulido Ballesteros
Institutional Development Director
Karla Jiménez Arzamendi
Programs and Services Director
Patricia Galindo González
Training Manager
Denní Bolívar Ochoa
Strengthening and Projects Manager
María Antonieta Hoppenstedt Alfonso
Administration Manager
Fernando Valdespino Ramírez
Accounting Manager
Natalia Loustalot Laclette San Román
Communication Manager
Guadalupe García Chanes
Administration Manager
Rakoczy Francisco Lavat Picco
Real State Administration Manager
Katty Galicia Martínez
Programs and Services Coordinator
Arturo Gómez González
Financial Coordinator
Roberto González Hernández
Treasury Coordinator
Social Investment Program Leaders
Raquel Rodríguez Andrade, Jonathan Javier Velasco Romero y
Diana Lagunes Lezama.
Assistants, Auxiliary and General Services
Beatriz Martínez Rodrigo, Cayetano Martínez José, Deyra Yolotzin
Guerra Román, Esteban Lobato Arzate, Heriberto Hernández
Espinosa, Lilia López Pérez y Marco Antonio Ramírez Camberos.
Trainers and Consultants
Andrea Tapia Álvarez, Andrea García De la Rosa, Ángeles Anaya
Gómez-Montenegro, Gustavo Pérez Arias, Jaime Javier López Mejía
Annette Candanedo Delgado, Magdalena León Hernández,
Mauricio Guerrero Martínez, María Fernanda Guillén Rodríguez,
Rafael González Franco de la Peza, Regina de Angoitia Guerrero,
Ricardo Medina Covarrubias, Ricardo Zenteno Fernández, Thelma
Manzano Trevizo.
Graphic Design
Dania Llanos Guadarrama
[email protected]
Printing
Digital Color Proof, SA de CV
[email protected]
A nn u a l
Re port
www.fundacionmerced.org.mx
2 0 14
[email protected]
Fundación MERCED
FundMercedAC
FUNDACIÓN
MERCED
Cedro 214, Santa María la Ribera, Deleg. Cuauhtémoc, 06400,
México, D.F. Tel. (55) 1946 0420