food and hotel china 2011
Transcripción
food and hotel china 2011
Summary 2 ANDALUSIAN FLAVOUR Summary ANDALUSIAN FLAVOUR 3 Summary Edited by LANDALUZ, Certified Quality Business Association Editorial Board LANDALUZ, Certified Quality Business Association D. Manuel Jurado Toro D. Álvaro Guillén Benjumea D. Jesús Barrio Rubio D. Francisco Artacho Sánchez D. Iván Llanza Ortiz D. Ángel Camacho Perea General Secretariat D. Juan de Porres Guardiola D. Santiago Urquijo Ruiz-Giménez D. Miguel Angel Jiménez Segador D. Pedro Parias Jiménez Dña. Mariella Cingolani Coronel Dña. Lola Jiménez Rodríguez D. Esteban Yáñez Mira D. Álvaro Martínez Conradi D. Juan Sanz de Bremond Editorial Coordination and Design GLOBAL PRESS Carlos Javier Aguilar Galea Paloma Rodríguez Rodríguez Rocío Manteca Medina Avda. San Fco. Javier, 24 Edificio Sevilla I planta 9ª Mód. 7, 41018 Sevilla Tel.: +34 954 92 32 33/ 954 65 75 27 Fax: +34 954 92 29 65 [email protected] Photography LANDALUZ´s archive, Extenda Miguel Ángel Cano This magazine has the support of EXTENDA, Trade Promotion Agency of Andalucia. LANDALUZ, Certified Quality Business Association Avda. de Grecia 8 - 41012 Sevilla Tlf: +34 954 23 48 49 -+34 954 65 75 27 Fax: +34 954 62 32 06 [email protected] www.landaluz.es We would like to thank: La abuela Carmen Depósito Legal: SE-0181-06 4 ANDALUSIAN FLAVOUR 22 Flavours Garlic Summary 60 Landscapes Autumn in Andalusia Summary ........................................................................4 Words Editorial ..........................................................6 Trade Promotion Agency of Andalucía........................................8 LANDALUZ IGEHO Basel 2011...................................................................14 ANUGA Fair in Cologne...........................................................16 International Consolidation Service.........................................21 40 Etc. Andalucía conMemora Andalucía Flavours Garlic.......................................................................................22 La abuela Carmen....................................................................32 Etc. Andalucía ConMemora Andalucía..............................40 Landscapes Autumn in Andalusia.............................60 New Features .......................................................72 We are ...........................................................................80 ANDALUSIAN FLAVOUR 5 Words Dear Friends Editorial Once again I have the pleasure of welcoming you to the latest edition of Andalusian Flavour, the 24th in the series and the last of 2011. It is a particular pleasure for me to be able to present this edition at such a special, joyous time of year, as we celebrate and look back over the twelve months that have just passed whilst preparing for the tasks that face us in 2012. In this issue we pay particular attention to the international promotional activities carried out by LANDALUZ during the latter part of the year, as part of their continuous effort to increase awareness about Andalusian gastronomy and products in the various different foreign markets, as well as the specific new strategies which are already in place through which they aim to explore new channels for commercialisation. As such, in this, the 24th edition of Andalusian Flavour we outline the new International Business Consolidation Service which will come into operation in the new year. Together with our collaborator LANDALOU SUISSE, we shall be seeking new ways of commercialising our products as well as simplifying procedures and reducing costs so as to make LANDALUZ and its associated companies even more attractive to potential importers. For the fourth consecutive time LANDALUZ was able to take part in the ANUGA Food Fair in Cologne, thanks to our agreement with the Andalusian Agency for International Promotion – EXTENDA, which allowed us to use their official stand to display the finest products of our associate members. ANUGA is exclusively aimed at professionals from the sector and is considered to be the most important event of its kind in the world. Similarly, LANDALUZ actively participated for the first time in this year’s edition of IGEHO BASEL, the most important food and gastronomy trade fair in Switzerland, which took place between the 19th and 23rd of November. With our own stand, we collaborated with our Preferred International Partner, LANDALOU SUISSE, to display the products of the associated companies we represent. IGEHO has established itself as the most significant food and catering industry trade fair in Switzerland and the event provided a unique opportunity to increase awareness about our products and develop our commercial presence in the country.. So 2011 comes to an end, and despite the global economic situation, it has been a year which has seen numerous promotional activities in a range of leading world markets which are of considerable strategic importance to us. As such, LANDALUZ has represented its associated companies in Germany, Italy, China, the United Arab Emirates, Hungary, Andorra, Portugal, Switzerland… countries where doors have been opened, information and experience gained, and important commercial contacts made. We sincerely hope that the coming year is equally optimistic and prolific. It only remains to me to wish you all the best for 2012. Manuel Jurado Toro 6 ANDALUSIAN FLAVOUR Word ANDALUSIAN FLAVOUR 7 Words “FOOD AND HOTEL CHINA 2011” Extenda-the Andalusian Agency for International Promotion, a body working under the auspices of the Regional Ministry of Economy Innovation and Science, helped five Andalusian agro-food companies to take part in the “Food and Hotel China 2011” trade fair, which took place between the 16th and 18th of November at the Shanghai New International Expo Centre (SNIEC), in the city’s Pudong district. Extenda The main aim of this commercial activity was to experience at first hand the latest tendencies in the Chinese agro-food sector, whilst gaining a panoramic view of other companies working in the field and presenting new products. The five Andalusian companies who displayed their products in the pavilion organised by the Spanish Institute for Foreign Trade (ICEX) were Coreysa and Tepesa from Seville, De Prado Quality Foods from Cordoba, Aceites García Morón from Jaen and Venchipa from Malaga. The food, drink and catering fair, which this year celebrated its fifteenth edition, is organised by China International Exhibitions and Allworld Exhibitions, both of which are specialists in the organisation of events in the Far East, and is aimed exclusively at professionals from the sector. According to the event’s organisers, the 2010 edition of the “Food and Hotel” fair attracted 1,017 companies from a total of 79 different countries, and was visited by some 23,539 professionals from the sector. 58 different companies displayed their products in the Spanish pavilion which covered a total of 798 square metres. Andalusian exports to China and the rest of the world. According to data from Extenda, the value of Andalusian agro-food exports for the period covering January to August 2011 reached a value of €4.15 billion, a figure which 8 ANDALUSIAN FLAVOUR represents a growth of 3% compared with the same period for the previous year and makes Andalusia the most important region in Spain in terms of agro-food exports. The key provinces are Almeria, with 27.8% of the total for 2011, Seville with 23.6%, and Huelva with 13.5%. There has also been a significant increase in the value of exports from Cadiz, which have risen by 39.3% compared with the same period in 2010. The main export products are fruit and vegetables (61.5% of the total for 2011) and oils and fats (22.1%). Germany, Italy and France are the key destinations for Andalusian agro-food produce, accounting for 15.3%, 14.5% and 14.1% respectively. The volume of agro-food exports to China for the period from January to August 2011has seen a growth of 177.6% compared with the same period the year before, the most important provinces being Seville and Cordoba which account for 41% and 26.3% of the total respectively. During the first eight months of the year various, a number of provinces have seen a very significant growth in exports compared with 2010, with figures for Cordoba expanding by 461.6%, Granada, 376.3%, Seville 159.8%, and Malaga 134.6%. Oils and fats are by far the most important product for the Chinese market, accounting for almost three-quarters of the total (74.7%). Words GASTRONOMIC DAY IN THE CZECH REPUBLIC Thirty professionals from the sector, including representatives of Prague’s finest restaurants, were invited to the promotional activity, which was organised by Extenda A total of fourteen different brands of agro-food products were present in a one-day gastronomic event organised by the Regional Ministry of Economy, Innovation and Science, through Extenda –the Andalusian Agency for International Promotion, which was held at the Chefparade catering school in Prague in the Czech Republic. of the city’s most prestigious restaurants, including the Amade, the Alcron and the Ambiente Group, as well as well as specialists from both the written and visual media. Featured activities during the day included a demonstration of ham cutting techniques and a tasting session focusing on extra virgin olive oil. There was also a Spanish chef on hand to prepare a menu based on Andalusian products which consisted of salmorejo, Iberico pork with a Pedro Ximénez sauce, cheese millefeuille with quince preserve, and oilcakes. Agro-food exports to the Czech Republic The objective of the initiative was to promote gourmet products which are already on sale in the Czech market, amongst the city’s finest restaurants. Examples include extra virgin olive oil, Iberico ham and other meat products, sherry and vinegars from Jerez, oilcakes, and quince preserve. Brands represented through their respective importers were: Bodegas Barbadillo, Bodegas Williams & Humbert and Valdespino from Cadiz; Almazaras de la Subbética, Monti, Pérez Barquero, Membrillo El Quijote and Covap from Cordoba; Jamones Granadul from Granada; Soler Romero, Jamones Martínez and Castillo de Canena from Jaen; O-Med Oil from Malaga; and Inés Rosales from Seville. The event was attended by some thirty professionals from the agro-food sector, including representatives from some According to data from Extenda, in the period covering January to August 2011, exports of agro-food products to the Czech Republic grew by 7.1% compared with the same period for 2010, reaching a total value of almost €39 million. This makes Andalusia the second most significant region in Spain in terms of exports to the country. Of the individual provinces, Almeria was the most important, accounting for some 47.5% of the total value of agro-food exports to the Republic, followed by Seville, with 19.5%, Granada, with12.4% and Huelva with 12.2%. In terms of products, fruit and vegetables are by far the biggest sellers, with 84% of total exports, but other foodstuffs which also play their part include fats and oils (8.9%) and meat products (5.9%). ANDALUSIAN FLAVOUR 9 Words This activity was organised with the aim of strengthening the position of the Andalusian brands already on sale in the Chinese market, especially in the areas surrounding Beijing and Shanghai. PROMOTIONAL CAMPAIGN FOR WINES AND BRANDY IN CHINA A total of 16 companies from the drinks sector took part in the “Campaign for the promotion of Andalusian Wines and Brandy in China”, an initiative organised by the Regional Ministry of Economy, Innovation, and Science, through Extenda – the Andalusian Agency for International Promotion. The promotional activity took place between the 17th of November and the 18th of December in the cities of Beijing and Shanghai. The participating companies were Emilio Lustau, Bodegas Valdivia, Rives Pitman, Grupo Estévez, Bodegas Almocadén, Bodegas 501, Williams & Humbert, Bodegas Rey Fernando de Castilla and Bodegas González-Byass from Cadiz, and Pérez Barquero, Alvear and Bodegas Robles from Cordoba. Also present through their local importers were Bodegas Doña Felisa and Bodegas Jorge Ordóñez from Malaga, Pago de Almaraes from Granada, and Marqués de Villalua from Huelva. The campaign began in Beijing on the 17th of November with an event entitled “wine and tapas night”, which was co-sponsored by the Spanish Chamber of Commerce in China. This was followed on the 23rd of November by a cocktail evening in Shanghai which was aimed at consolidating sales of Andalusian brands which are already available in the Chinese market. Apart from these two events, a number of other activities took place in both cities during the month long campaign, including ham cutting competitions, and a range of seminars on Iberico ham and Sherry aimed at professionals from the HORECA sector, as well as tasting sessions and 10 ANDALUSIAN FLAVOUR Words Extenda special promotional activities at points of sale or in restaurants. There was also a publicity campaign aimed at the Chinese media. Andalusian drink products in China In 2010, the value of Andalusian drink exports to China reached a figure of €15.5 million, more than three times the figure for 2009. The figures for the period covering January to September 2011 have already doubled the total figure for 2010 with sales reaching €32.48 million, some six times the amount for the equivalent period. In terms of the products themselves, brandy is by far the most popular, and accounts for 97.6% of overall sales. ANDALUSIAN FLAVOUR 1 Words Extenda OLIVE OIL TASTING SESSION IN THE UNITED KINGDOM The Regional Government organised this event to increase awareness about Andalusian olive oil amongst restaurateurs, head buyers for hotels, and the media. Approximately twenty professionals from the food industry were present at an activity organised by Extenda – the Andalusian Agency for the Promotion of International Trade, a body working under the auspices of the Regional Ministry of Economy, Innovation and Science. During the event, which took place at the Ibérica restaurant in London on the 14th of November, guests were given the opportunity to sample products from nine different Andalusian companies. The aim of the tasting session was to highlight the characteristics of Andalusian olive oil and reinforce the work of the importers, whilst increasing awareness of the region in both the general and specialised media. Some twenty professionals from the food and catering sector were invited to the event, including specialist journalists, bloggers, chefs, and buyers for hotels. The brands which took part in the promotional activity were: Oro del Desierto from Almeria; Beloyana from Cordoba; Inena from Granada; Castillo de Canena Olive Juice, Olife, Soler Romero and Thuelma from Jaen; and Omedoil and Hojiblanca from Malaga. The session was directed by Cristina Ramos, a professional taster, and guests were given the opportunity to sample a range of olive oils and olives, so as to compare their different flavours and nuances. Later there was a celebratory cocktail with Iberico ham from Covap, olives from Asemesa and Tío Pepe sherry, from the bodegas of González Byass. Andalusian olive oil exports According to data from Extenda, Andalusia is the leading Spanish region in terms of olive oil exports, with sales worth more than €800 million during the first eight months of 2011. The most important provinces are Seville, with 39.2% of the total, Cordoba with 26.2%, Jaen with 13.5%, and Malaga with 13.3%. The main markets for Andalusian oils during the January to August period were Italy with 41.7% and Portugal with 11%. China is also becoming an increasingly important market with sales to the country witnessing a growth of 190.9% compared with the same period in 2010 Sales of olive oil to the United 12 ANDALUSIAN FLAVOUR Words Kingdom increased by 1.1% during the first eight months of 2011, compared with the same period the previous year, and the province of Seville was the main exporter, accounting for 60.5% of the total. This was followed by Malaga, with 16.6%, Granada, with 10.5%, and Cordoba, with10.3%. International Promotion Plan for Spanish Olive Oil Extenda has identified the olive oil sector as one of the most important for the region of Andalusia. As such, apart from its various other activities, this year, the organisation set up the “2011 International Promotion Plan for Spanish Olive Oil” which has a budget of €1.6 million. This is being used to increase awareness about the qualities of the product in the United States, China, Brazil, Australia, India, Mexico, Poland, Russia, the Czech Republic and the Ukraine. COMMERCIAL ACTIVITIES IN INDIA The Regional Ministry of Economy, Innovation and Science organised a promotional activity in a country which imported agro-food products with a value of €120 million in 2010 A total of six Andalusian companies from the agrofood sector took part in a promotional activity in the cities of New Delhi and Bombay between the 21st and 25th of November which was organised by Extenda –the Andalusian Agency for International Promotion, a body which works under the auspices of the Regional Ministry of Economy, Innovation and Science. The objective of this activity was to learn more about the Indian agro-food sector whilst promoting new products and increasing the range of contacts for those companies which are already operating in the country. The Andalusian companies which took part in the initiative were Tepesa, Ybarra and Industria Aceitunera Marciense from Seville, Cortijo de Suerte Alta and Crismona from Cordoba, and Luxeapers from Almeria. During the five days of the activity each of the participating companies was able to organise an average of fifteen meetings. According to Extenda, the Indian economy is still growing by more than 8% per year and the level of imports of foodstuffs doubled between the periods covering 2007-2008 and 2009–2010, reaching a level of €120 million. There are also numerous business opportunities for a whole range of products including beer, pasta, biscuits, alcohol-free drinks, fruit juices, pâtés and tinned meats. The Extenda office in India also considers that fortified wines, spirits, vegetable preserves, sauces and confectionary products with sell-by dates of more than one year are all potentially interesting products. Agro-food exports to India In 2010 Andalusian agro-food exports to India exceeded €26 million, an increase of 298.6% over the previous year. This made Andalusia by far the most important region in Spain in terms of trade with India, with 81.8% of total Spanish exports. In terms of the individual provinces, Cadiz and Cordoba accounted for the majority of sales, with 66.2% and 20.4% respectively. The most successful products were confectionery and bread based items (70.5%), fats and oils (23.4%), and fruit and vegetables (6%). ANDALUSIAN FLAVOUR 13 Words IGEHO BASEL 2011 LANDALUZ played an active part at the 2011 edition of IGEHO BASEL, the most important food and gastronomy trade fair in Switzerland, which was held this year between the 19th and 23rd of November. The activity, which was deemed to be a great success, was organised in collaboration with our main international partner in Switzerland, LANDALOU Suisse Sarl, and EXTENDA, the Andalusian Agency for International Promotion, a body which works under the auspices of the Regional Ministry of Economy, Innovation and Science. IGEHO is the most important trade fair for the hotel and restaurant industry in Switzerland and represents a unique opportunity for increasing awareness about Andalusian products in the Swiss market and boosting sales. This edition of the fair attracted more than 800 exhibitors and welcomed some 75,000 professional visitors from distribution companies, hotel chains, catering companies, restaurants, bars and retailers (COOP, MIGROS, MANOR, PRODEGA, GLOBUS, etc.). The prestigious reputation of IGEHO gives it an ever-increasing importance at both a national and international level. Landaluz According to the figures, the biannual IGEHO trade fair continues to be the most significant event of its kind for the hotel and restaurant trade in Switzerland, and offers the perfect opportunity for companies wishing to expand their influence in the Swiss market. 14 ANDALUSIAN FLAVOUR Between the 19th and 23rd of November 2011, a total of 74,727 people visited the IGEHO fair at the Messe Exhibition Hall in Basel, a figure which represents a third of all those working in the hotel and catering sector in the country. Some 88% of the visitors were at a managerial level, and approximately a third had direct influence over decision making processes. As part of their strategy of development in the Swiss market LANDALUZ, and its international partner, LANDALOU Suisse, set up their own stand, which featured an exhibition as well as tasting sessions to allow visitors to sample a range of products from the associated companies which took part in the event. The stand covered an area of 16 square metres and displayed products from 21 companies associated with LANDALUZ, the aim being to significantly increase the awareness and presence of Andalusian goods in the Swiss market. The next edition of IGEHO will take place in 2013. Words ANDALUSIAN FLAVOUR 15 Words LANDALUZ AT THE 2011 ANUGA FAIR IN COLOGNE LANDALUZ, the Business Association for Certified Quality took part in the ANUGA Food Fair in Cologne for the fourth consecutive time thanks to an agreement with the Andalusian Agency for International Promotion – EXTENDA. The food and drink trade fair, which takes place every two years and is aimed exclusively at professionals from the sector, is internationally considered to be one of the most important events of its kind. On this occasion, the Andalusian participation was boosted by the collaboration of the Ministry of Agriculture and Fisheries through its Certified Quality seal. A total of 75 Andalusian companies from the agro-food sector took part in this, the 31st edition of the ANUGA trade fair which took place between the 8th and 12th of October at the Koelnmesse Exhibition Park in the city of Cologne. Of these, 45 were able to attend thanks to the support of the Andalusian Agency for International Promotion (Extenda), a body run under the auspices of the Ministry of Economy, Innovation and Science. Landaluz Amongst the activities which took place was a visit by the German Foreign Minister, Guido Westerwelle, who demonstrated an interest in the Andalusian products on display. 16 ANDALUSIAN FLAVOUR The presence of companies associated with LANDALUZ was particularly notable, with 27 of them taking part. These were as follows: AECOVI-Jerez, Sola de Antequera-Alsur, Embutidos Carchelejo, Muñoz Vera, Oleostepa, Hermabar-Saladitos, Salysol, Vinagres de Yema, Consorcio de Jabugo, Hnos. Rodriguez Barbancho, Jamones Lazo, Celestino Gómez Parra, Aceites del Sur-Coosur, Aceitunas Guadalquivir, Agrosevilla Aceitunas, Angel Camacho Alimentación, COVAP, Faccsa-Prolongo, Grupo Ybarra, Industrias Espadafor, Jolca, Moreno S.A., Mueloliva, Nuñez de Prado, Postres Montero, Rives Pitman and Sadrym. Apart from its institutional duties, the essential role of LANDALUZ during the trade fair was to provide support to EXTENDA’s partners and to attract new clients. In this sense it made commercial contacts with a number of international importers and distributors which should be of interest to the partner companies. Overall, the general impression gained over the course of the event was extremely positive in terms of the activities which were carried out, the level and quality of contacts made, and the positive image at an international level for the companies involved. Together with the SIAL fair in Paris, ANUGA is considered to be one of the most important professional agro-food trade fairs in the world. This edition saw the participation of more than 6,500 exhibitors and the event was Words ANDALUSIAN FLAVOUR 17 Words 18 ANDALUSIAN FLAVOUR Words attended by over 150,000 visitors. Approximately 2,000 commercial contacts were made on behalf of the Andalusian companies who took part. Exports in the food and drink sector Andalusia is the leading Spanish region in terms of worldwide exports of food and drink products, followed by Catalonia and Valencia. According to figures from Extenda, between January and July 2011 sales for the sector grew by 3.8% compared with the same period the year before. In terms of the ANDALUSIAN FLAVOUR 19 Words individual provinces, Almeria is the leading exporter, accounting for 28% of the total, followed by Seville with 22%, and Huelva, with 13.8%. Landaluz The majority of Andalusian exports are fruit and vegetables which account for 61% of the total for 2011, followed oils and fats, (20%), and the main markets are Germany, France and Italy. Between January and July 2011 a total of 2,346 Andalusian companies from the food and drink sector exported products abroad. 20 ANDALUSIAN FLAVOUR Words LANDALUZ SUPPORTS THE INTERNATIONALISATION OF ITS COMPANIES THROUGH ITS INTERNATIONAL CONSOLIDATION SERVICE The initiative is to be applied in various different markets with the aim of jointly distributing the associate companies’ products LANDALUZ, the Business Association for Certified Quality, has set up a new service aimed at helping to support the internationalisation of its associate companies, by creating what will be termed a Preferred Partner for International Consolidation with the aim of grouping products together to distribute them in specific markets. The partner will collaborate with LANDALUZ at an international level by introducing and consolidating our associate companies’ products in various given countries so as to increase their level of market penetration and exports. Internationalisation is one of the three key strategies identified by our President, Manuel Jurado, to reinforce the growth of the Association and its brands. After having gained considerable experience in international point-of-sale promotions, LANDALUZ has realised that a more long term approach is required, as has been requested by our clients, so as to facilitate a more sustained approach to promotional activities. With this objective in mind we focused on a number of emerging markets which may be of interest to our associates and began a process of negotiation which led to a collaboration agreement with the Andalusian distributor, ALBORONIA FOOD Company S.L., which was signed in the second half of 2011. Various companies from the Association have demonstrated an interest in this new project by LANDALUZ which will complement the other initiative which we started this year, the Preferred International Partner which has achieved such positive results in the pilot market, Switzerland. If the new project proves to be successful, LANDALUZ will expand the concept in the future, in an effort to consolidate exports in other markets of interest to our member companies, and support the process of internationalisation as a key strategy for growth in the coming years. ANDALUSIAN FLAVOUR 21 Flavours Garlic Garlic cilraG G a r lGi ca r l i c Garlic Garlics Garlic Garlic Garlic Garlic Garlic Garlic Garlic arlic 22 ANDALUSIAN FLAVOUR Garlic Garlic Garlic Garlic cilraG Garlic cilraG G a rGl ai cr l i c Gar Garlic Garlic Garlic Garlic G aGr al ircl i c Gar rlic lic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Ga lic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garl G a r l i c G a r l i c G a r l i c G a r l i c G a r l i c G a r l i c G a r l i c G a r l i c Words Garlic Ga lic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garl Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Ga lic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Ga lic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garl Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Ga lic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garl Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Ga lic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Ga lic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garl Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Ga lic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garl Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Ga lic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Ga lic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garl Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Ga lic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garl Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Ga lic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Ga lic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garl Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Ga lic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garl Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Ga lic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Ga lic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garl Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Ga lic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garl Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Ga lic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garl Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Ga lic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garl Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Ga lic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garl Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Ga lic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garl Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Ga lic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garl Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Ga lic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garl Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Ga lic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garl Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Ga lic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garl Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Ga lic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garl G a r l i c G a r l i c G a r l i c G a r l i c G a r l i c G a r l i c G a r l i c ANDALUSI G a rAlN FLAVOUR i c G a23r l i c G a lic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garl Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic G Garlic Etc. 24 ANDALUSIAN FLAVOUR G G G G G G G G G G G G G G l G l G Flavours Garlic: an indispensable ally Garlic: an indispensable ally The origins of garlic can be traced back to Central Asia, from where it spread across the Mediterranean to the rest of the world. The Chinese and Egyptians had used garlic since ancient times and there is evidence that the slaves who worked on the construction of the pyramids were fed garlic because it was thought to increase their physical strength. The advantages of using garlic as a condiment and a medicinal substance were well known by the Egyptians, Hebrews, Greeks and Romans. In Greece, Olympic athletes chewed garlic before competing, whilst in Rome it was considered to be a powerful aphrodisiac. During the medieval era garlic was used as a protection against witches, vampires and evil spirits, and during the 2nd World War it was employed as a remedy for certain injuries. European merchants were instrumental in popularising the condiment and it eventually became a basic flavouring ingredient for a wide range of foodstuffs all over the world. At the end of the 19th century the Spanish introduced it to the American continent. In the southern Mediterranean countries it was known by the Latin name of alium, a word of Celtic origin which means burning, and this is the derivation of the term in most modern day Latin-based languages. Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic G Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic G Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic G Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic G Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic G Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic G Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic G Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic G Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic G Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic G Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic G Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic G Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic G Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic lic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic G Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic l i c G a r l i c G a r l i c G a r l i c G a r l i c G a r l i c G a r l i c ANDALUSI G a rANl FLAVOUR i c G 25 arlic G Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Garlic Flavours Across the world, approximately one million hectares of land is given over to the cultivation of garlic. China is the biggest producer, followed by India and Korea. Within the European Union, Spain is the most important producer, and the fifth in the world. A significant part of Spanish production is exported. The cultivation of garlic is without doubt an activity of major social and economic importance in certain regions of Spain. This is certainly true of Andalusia, the second most important Spanish region in terms of production, and particularly the province of Cordoba, where the municipality of Montalbán is home to La abuela Carmen, an associate company of LANDALUZ. Other important places for garlic production in Cordoba include Santaella, San Sebastian de los Ballesteros and Aguilar de la Frontera. There are important differences between the garlic cultivated in Spain and that produced in China, because Spain is a world leader in cultivation techniques, quality, presentation and cost reduction, and its produce is fully compliant with European food safety standards. According to Miguel del Pino, President of APROCOA (the Andalusian Association of Garlic Producers and Sellers), “it is essential that consumers know whether or not they are buying garlic produced in Spain, since here, the cultivation process is carried out following stringent safety controls which are not complied with, or even required, in many other producing countries”. Properties Garlic is popularly known as nature’s antibiotic. It increases the body’s defences, thereby strengthening our defences against viruses and bacteria. It also has anti-inflammatory, anticoagulant, vasodilating and purifying properties and is beneficial to health in numerous different ways. It is a diuretic, an expectorant and a stimulant and has been used throughout history as an antiseptic. Many centuries ago, garlic was used as a remedy against leprosy. It was also one of the ingredients used to make the homemade remedies applied during the bubonic plague in Europe. Garlic is considered to be a good natural remedy for asthma, coughing, breathing problems, bronchitis, tuberculosis, rheumatism, etc, and recently it has been suggested that some of its antioxidant components, such as allicin and quercetin, can help prevent the risk of cancer. Numerous Spanish sayings make reference to these beneficial properties: “Ajo, cebolla y limón y déjate de inyección”, (Garlic, onion and lemon, and you won’t need any injections); “En tiempo nevado, un ajo vale lo que un caballo” (In times of snow, garlic is worth as much as a horse); and “Tan sano es el trabajo como la sopa de ajo” (Work is as healthy as a garlic soup), are just a few. Garlic belongs to the Liliaceae or lily family, which comprises some 3,500 species of herbaceous plants and trees. The Allium genus, to which garlic, onions, spring onions, chives and leeks all belong, is the most important of the family. Many of its species have bulbs or thick underground stems and they are all rich in sulphurous essential oils which are strong and volatile. 26 ANDALUSIAN FLAVOUR Andalucía Sabor ANDALUSIAN FLAVOUR 27 Etc. 28 ANDALUSIAN FLAVOUR Flavours Characteristics How to select and preserve garlic Garlic can be planted at the end of autumn or the beginning of winter and is harvested eight months later, during the summer. There are also varieties which can be planted in the spring and only require four or four and a half months to mature. The fact that garlic is extremely resistant and easy to conserve and store once it has been dried, means that it is commercially available all year round. Garlic is a rounded bulbous root plant comprising twelve to fifteen partitions or “cloves” wrapped in several thin layers. Garlic cloves are small and tend to weigh less than 10 grams. According to the harvesting times, there are both early and later varieties but the most widely consumed variety is “dry” garlic which is available throughout the year. There are two types of garlic which can be distinguished by the different colour of their outer skins: White or common garlic: rustic, resistant and fleshy, it is larger in size than purple garlic, and is easy to grow and conserve. Due to its strong flavour and persistent aroma it is usually consumed dry and is the most common variety in every country. Pink or purple garlic: not as easy to preserve. Matures more quickly than the white variety. The best quality garlic retains its firmness and dry skin without any green shoots. When selecting heads of garlic it is best to choose those which are small and compact and avoid those with a hollow yellowish appearance since this indicates that they are too old. White garlic tends to go off more quickly than the coloured variety, which keeps well for up to a year. Garlic should be stored in a cool, dry and well-ventilated space so as to prevent it from going mouldy and developing new shoots. When possible, it is best to keep the garlic on its stalk since this maintains its firmness. If the cloves are separated, they can be stored unpeeled in a container with holes or peeled and put in a glass jar in the fridge and covered in oil. Apart from being a good way to preserve the garlic, the oil can then be used to flavour any number of dishes. Although it may seem strange, peeled cloves can also be frozen and preserved for about two months, although this can lead to them losing some of their culinary properties. Ajete or early garlic: this is the young plant which can be picked at the end of the winter or the beginning of spring. It is widely used in omelettes and scrambled eggs dishes. Tip Garlic is usually associated with slow digestion and problems of bad breath but this can be partly avoided by removing the central seed. The best way to do this is to cut the garlic cloves lengthways into two halves and extract the seed with the tip of a knife. Parsley is the perfect ally for eliminating or at least reducing the smell of garlic and another tip is to cut it into extremely thin slices. ANDALUSIAN FLAVOUR 29 Etc. Garlic is an indispensable condiment in traditional cuisine and the basic ingredient of many culinary specialities including a large number of dishes of Mediterranean cuisine: garlic mayonnaise, stews and roasts, garlic soup, salads... 30 ANDALUSIAN FLAVOUR Flavours Garlic and Iberico Ham SoupBY ABADES TRIANA Ingredients for 4 people 150 g Iberico ham cubes 6 cloves of garlic 1 litre water or chicken stock 1 tablespoon of paprika 4 eggs 3 fresh mushrooms 150 g French bread salt 4 mint leaves 6 tablespoons of Extra Virgin Olive Oil Method Heat the oil in a pan and fry the garlic, thinly sliced, until golden brown. Add the ham cubes, the mushrooms and bread. Fry until golden brown, add the paprika. Stir fry for a few minutes and then add the stock and mint leaves. Cook on a medium heat for 20 minutes. Toss the eggs into the pan a few minutes before serving and leave them to solidify with the heat from the soup. step by step ANDALUSIAN FLAVOUR 31 32 ANDALUSIAN FLAVOUR of garlic a leading name in the production La abuela Carmen Flavours The Manuel Vaquero Ortiz company, better known by its “La abuela Carmen” brand, was founded in the 1980s, and focuses its activities on the cultivation and processing of garlic. This is very much a family company, with a family member taking part in every aspect of the process from cultivation to marketing. In 1999 they joined the CAAE association, thereby obtaining ecological certification for both the production and commercialisation process, and nowadays they are a leading name in the ecological cultivation and processing of garlic, demonstrating their firm commitment to the agriculture of the future. They have successfully developed a client base throughout the countries of the European Union and the United States. La Abuela Carmen uses the most advanced infrastructure to obtain ajo pelado, pasta de ajo, ajo deshidratado, ajo frito, etc, and they market their produce both in Spain and abroad. They have modern freezing facilities in order to guarantee their clients para poder asegurar a sus clientes el abastecimiento de ajos de una campaña a otra. Recientemente La Abuela Carmen ha obtenido la certificación BRC e IFS, que se suman a los certificados que tienen implantados desde hace varios años como ISO 9001:2000, GlobalGap y Nature´s Choice. ANDALUSIAN FLAVOUR 33 Flavours 34 ANDALUSIAN FLAVOUR Flavours ANDALUSIAN FLAVOUR 35 Flavours our selection noitceles ruo 36 ANDALUSIAN FLAVOUR GARLIC CLOVES IN OLIVE OIL WITH FINE HERBS IN 175 G GLASS CONTAINER GARLIC CLOVES IN OLIVE OIL WITH FINE HERBS IN 600 G GLASS CONTAINER Ingredients Cloves of fresh garlic, peeled Virgin olive oil Parsley Oregano Thyme Rosemary Ideal for salads and aperitifs For the catering industry, pre-cooked meals and homemade dishes. Can be used as a condiment in meat processing and food preserve industries, etc. PEELED CHOPPED GARLIC IN 250 G GLASS JAR Ingredients Natural peeled garlic, chopped Salt Acidifier (citric) Ideal for garnishing fish and meats, making sauces and as a condiment in meat processing and food preserve industries. Storage instructions Refrigeration (0 to-2 ºC) Freezing (-18 to -20 ºC) Storage instructions Store in fridge once open Flavours FRESH GARLIC. THREE HEADS IN 150 G STRING BAG FRESH GARLIC. THREE HEADS IN 250 G STRING BAG FRESH GARLIC. NINE HEADS IN 500 G STRING BAG IngredientsFresh garlic GARLIC CLOVES WITH CHILLI PEPPERS AND PAPRIKA IN 175 G GLASS CONTAINER Ingredients GARLIC CLOVES WITH CHILLI PEPPERS AND PAPRIKA IN Cloves of fresh garlic, peeled 600 G GLASS CONTAINER Salt Acidifier (citric) Chilli peppers Ideal for salads or as an aperitif. For the catering industry, pre-cooked meals and Peppercorns homemade dishes. Can be used as a condiment in meat processing and food Bay leaf preserve industries, etc. Storage instructions Store in fridge once open ANDALUSIAN FLAVOUR 37 Flavours our selection noitceles ruo 38 ANDALUSIAN FLAVOUR GARLIC FRIED IN OLIVE OIL IN 100 G GLASS CONTAINER Ingredients Cloves of fresh garlic, peeled Sunflower oil Paprika Peppercorns Bay leaf GARLIC FRIED IN OLIVE OIL IN 2KG INDUSTRIAL-SIZE CONTAINERS GARLIC FRIED IN OLIVE OIL IN 500 G GLASS CONTAINER Ideal for salads or as an aperitif. For the catering industry, pre-cooked meals and homemade dishes. Can be used as a condiment in meat processing and food preserve industries, etc. Storage instructions Store in the fridge once opened GARLIC PULP IN 25 KG INDUSTRIAL-SIZE CONTAINER Ideal for making sauces and flavouring precooked meals and homemade dishes. For use as condiment in meat processing, preserve industries, etc. GARLIC PULP IN 300 G GLASS CONTAINER Ingredients Fresh crushed garlic Water, Salt Acidifier (citric) Catering and restaurant sector. Storage instructions Store in cool place Flavours PEELED GARLIC IN 5 KG INDUSTRIAL-SIZE BAG PEELED GARLIC IN 2 KG INDUSTRIAL-SIZE BAG PEELED GARLIC IN 1KG CONTAINER. Ingredients Cloves of natural garlic, peeled. Ideal for making sauces and to use as a condiment in meat and preserve processing industries. Specially adapted for the catering and restaurant industry. Storage instructions Refrigeration (0 to -2 ºC) Freezing (-18 to -20 ºC) PEELED GARLIC 250 grs. GARLIC CLOVES IN 175 G GLASS CONTAINER GARLIC CLOVES IN 600 G GLASS CONTAINER Ingredients Chopped garlic cloves Salt Olive oil Ideal for garnishing pizzas, canapés, salads, fish, precooked meals and homemade dishes. Specially adapted for the meat and preserve processing industries. ANDALUSIAN FLAVOUR 39 Summary Etc. 40 ANDALUSIAN FLAVOUR Etc. We are proud to publish a new recipe book which features the most prestigious Andalusian chefs and the finest ingredients, all of them from companies who work with together with us at LANDALUZ, the Business Association for Certified Quality. On this occasion the recipes pay well deserved homage to traditional cuisine, the dishes so lovingly prepared for us by our mothers and grandmothers, which are, without doubt, the cornerstone of today’s menus. Simple recipes, with their delicious aromas and flavours which are so fondly remembered by each of our contributors. 31 Andalusian chefs have recounted some of their fondest memories, telling us about their mothers and grandmothers and letting us in on some of their best kept family secrets. LANDALUZ has worked together with Global Press who have organised the design, texts and layout, and the GSR consulting ANDALUSIAN FLAVOUR 41 Etc. 42 ANDALUSIAN FLAVOUR Etc. company, to create something which takes a different approach to modern cuisine. Just when the avant-garde is on everyone’s lips we have decided to go back to the past, to the origins, to the traditional recipes, the ones which we grew up with and led us to become part of the history of this country’s gastronomy. We would like to take this opportunity to thank all those chefs who have taken part voluntarily in this project, and their families, who day after day put their love, energy and wisdom on our tables and in our stomachs. So thank you very much to: Elías del Toro, Ángel León, Jesús Mª Becerra, Curro Noriega, Fernando Bigote, Celia Jiménez, Dani García, Montserrat de la Torre, Juan Manuel Rodríguez, José Antonio Zaiño, Pedro Aguilera, José Carlos García, Juan Pedro Álvarez Clavijo, José Pérez Muñoz, Manuel Ojeda, Javier Córdoba, Diego del Río, Alberto Varela, Mª Rosa Macías, Carlos Bohórquez, Jesús Rosendo, David Franco, Raúl Vera, Javier Muñoz García, Juan Carlos Fernández, Kisko García, Marcos Pedraza, Salvador Rojo, Antonio Martín, Paco Rebollo and Gonzalo Jurado. ANDALUSIAN FLAVOUR 43 C A F É D E P A R Í S A P O N I E N T E B E S A N A L A C A R B O N Á L A A Z O T E A E L C A N D A D O B E A C H E L D E F A R O C Á D I Z B I G O T E E L E L F A R O D E P U E R T O C A L I M A C A S A E L C H U R R A S C O J U A N I T O E L L A G O S A N N I C O L Á S C A N T I N A L A E S T A C I Ó N F M A B A D E S T R I A N A L O S B A L T A Z A R E S E L L A B A R Q U E T A C A B A L L O R O J O Etc. B E C E R R I T A F E D E R I C O F L O R E S Andalucía Sabor C H O C O P U R A T A S C A ANDALUSIAN FLAVOUR 55 Summary E L M O R D I S C O 56 ANDALUSIAN FLAVOUR S U R B A R & T A P A S M E T R O S O L Summary R U T A D E L V E L E T A B O D E G A S C A M P O S ANDALUSIAN FLAVOUR 57 Etc. C A S A 58 R U F I N O ANDALUSIAN FLAVOUR S A L V A D O R R O J O Andalucía Sabor G A S T R O T R A D E V O T A B E R N A www.andaluciacocina.com ANDALUSIAN FLAVOUR 59 60 ANDALUSIAN FLAVOUR A ndalusia Landscapes in utumn ANDALUSIAN FLAVOUR 61 Landscapes Autumn October looms, in the soft movement of the south, In the red and aureate leaves, As they fall, And our thoughts are carried away to the infinite. How pleasant this peace in pure isolation In this beautiful meadow Where the already cold water on the wind Shakes the petals from the flowers Golden enchantment, pure jail, In which the body turned soul, becomes tender, Lying on the greenness of the hill! In a decadence of beauty, Life becomes naked, and shines In the exelcis of its divine truth. Juan Ramón Jiménez. Andalusian poet born in Moguer (Huelva) on the 23rd of December 1881. Winner of the 1958 Nobel Prize for Literature. 62 ANDALUSIAN FLAVOUR Landscapes ANDALUSIAN FLAVOUR 63 A L Á J A R ( S I E R R A D E A R A C E N A - H U E LVA ) Landscapes 64 ANDALUSIAN FLAVOUR Landscapes ANDALUSIAN FLAVOUR 65 Landscapes AU T U M N 66 ANDALUSIAN FLAVOUR Photography: Aldegunde&Manteca Landscapes IN ANDALUSIA ANDALUSIAN FLAVOUR 67 Pause 68 ANDALUSIAN FLAVOUR Summary ANDALUSIAN FLAVOUR 69 Summary 70 ANDALUSIAN FLAVOUR Summary ANDALUSIAN FLAVOUR 71 New Features ÁNGEL CAMACHO ALIMENTACIÓN SAVOUR THE FLAVOUR OF SPAIN WITH NEW WEBSITE One of Spain’s most popular olive brands, FRAGATA, launches dedicated UK website O ne of Spain’s most popular olive brands, FRAGATA, has launched a dedicated UK website as part of a comprehensive marketing and communications campaign designed to drive consumer demand for FRAGATA products. New Features Central to the “Savour the Flavour of Spain” campaign, devised by UK based and integrated communications agency PUBLIC, was the creation of an online hub for consumers. The site - www.fragata.co.uk - provides a focal point for online visitors to find out more about FRAGATA olives and the brand’s other Mediterranean specialty foods such as peppers and capers. 72 ANDALUSIAN FLAVOUR The website is an ideal platform for us to engage with new and existing FRAGATA consumers. The big idea behind the campaign is to encourage people to reminisce about their holidays or visits to Spain, share their experience with us and others and ultimately engage them to cook up authentic Spanish tapas and dishes for family and friends. Key to achieving this is giving consumers a hand in how the brand develops by truly involving them in the brand’s development. For example, the website includes a FRAGATA recipe book which showcases recipes devised, cooked and eaten by real people who use FRAGATA products. Any new recipes received from fans will be added to the recipe book for anyone to share and enjoy. Generating third-party content will boost interest in the brand. The new website facilitates this by giving consumers and other visitors the opportunity to learn more about the Company behind the brand, the products and leading them to social media sites Facebook https://www.facebook.com/FragataUK and Twitter https://twitter. com/FragataUK where they can further built their relationship with FRAGATA through competitions, conversations and other exclusive activities. New Features BODEGA DOÑA FELISA VINOS CHINCHILLA PRESENT THEIR NEW CAMPAIGN B odega Doña Felisa has presented a new promotional campaign for its Andalusian Chinchilla wines, entitled “La Grandeza de Ser Pequeños” (the greatness of being small). It is to be launched in various different markets, including South America. MUÑOZ VERA COSECHA: HIGH FLYING OLIVE OIL CONTAINERS F or the past few months the Muñoz Vera have been busy finalising the last details of a new export venture, the foundations of which were laid after the company secured its first collaboration agreement in the United States. This international project is being developed in collaboration with Delta Airlines, the world’s biggest airline. From their impressive hub in Atlanta, their planes have already carried more than three million containers of Cosecha, the company’s export brand, and Muñoz Vera is also producing other products which are being adapted to the needs of all the market destinations to which the airline flies. Benefitting from the excellent reputation of the Mediterranean Diet and the company’s leading position in the production of individual portions of extra virgin olive oil, Muñoz Vera offers a product which meets the highly demanding requirements of the airline market: quality, competitiveness and products which are environmentally friendly. With these types of alliances, Muñoz Vera seeks to become a key player in the specialised catering products market for airlines, a strategy which they have taken a step further by attending international events such as the World Travel Catering & Onboard Services Expo in Hamburg or ITCA, in Dubai. The campaign will aimed at offering a more modern image of the red wines produced by the Andalusian bodega from Ronda (Malaga) with a view to targeting younger consumers by making their brands more attractive to this section of the market. The campaign will focus on the Chinchilla Seis + Seis, made from a combination of Tempranillo and Sirah grapes from the 2009 vintage, which is considered their best to date. Bodega Doña Felisa is a family-owned business which was established in 2000. Since then, the bodega has seen sustained growth in the commercialisation of its products, gaining a reputation as one of the finest producers of red wines in Andalusia. Their production process is based on the careful selection of the limited quantities of grapes which give the wines the distinctive terroir of the vineyards. Bodega Doña Felisa is situated in an area which is ideal for eco-tourism since it is within easy reach of the Roman city of Acinipo. Doña Felisa wines are produced using a controlled process which starts with the careful monitoring of the vines and continues until the production of the wines is fully completed, thereby guaranteeing a prime quality product which is conceptual and exclusive in design. ANDALUSIAN FLAVOUR 73 New Features GARCÍA CARRIÓN A NEW FORM OF PACKAGING 2 00 and 330 ml pet bottles are a novel form of aseptic packaging. These state-of-the-art containers, which permit the dry sterilisation of the product, are unique to the market and allow the bottling of fruit juices to make them 100% safe and guarantee maximum quality. This is the lightest bottle available on the market and has been exclusively developed for worldwide use through a close collaboration between Krones, Bericap, Appe and JGC. The mouth of the bottle has been specifically designed for ease of pouring or for drinking directly from the container. R&D&i into aseptic pet packaging has led to a reduction of environmental impact and a lower level of CO2 emissions per unit, as well as a more competitive cost, making this form of bottle a world leader for drink retailers. The packaging is being used by Don Simón for its freshly squeezed orange and mandarin fruit juices, as well as its sweetened orange, pineapple and peach juices, all of which are being marketed in refrigerated 200 ml bottles. Meanwhile, its Simon Life range of vitamin-added soft drinks is being marketed in both 200 and 330ml bottles. DON SIMÓN ORGANIC ORANGE JUICE DON SIMÓN organic orange juice is exclusively made from fresh fruit which is grown on organic farms and certified, picked and squeezed within 24 hours. In this way customers are guaranteed a juice which retains all its natural qualities and flavour and is made exclusively from organic oranges. The product is presented in 1 litre containers and displayed in commercial outlets at room temperature. 74 ANDALUSIAN FLAVOUR BIO DON SIMON ORGANIC FRUIT JUICE Bio Don Simón is a drink containing a mixture of fruit juice and milk from organic producers. It gives you more, maximising your energy, strength and wellbeing thanks to its unique combination of milk and the best Don Simón ecological fruit juice. It comes in two varieties: Orange/Pineapple/Mango and Orange/Banana. Because it combines the energy giving qualities of fruit juice and the proteins of milk it is a highly nutritional drink. That’s why it boosts your daily energy levels. Available in a pack of three 330 ml containers. New Features GONZÁLEZ BYASS MAURICIO GONZÁLEZ-GORDON, PRESIDENT OF THE INTERNATIONAL WINE & SPIRIT COMPETITION M auricio González-Gordon is the third Spanish personality to receive an honour which has previously been granted to other well-known figures including Baroness Philippine of Rothschild from Château Mouton Rothschild, Warren Winiarski from Stag’s Leap, Marchese Leonardo di Frescobaldi from Frescobaldi Estates and Dominque Hériard Dubreuil from Rémy Cointreau. In 2010, González Byass won the prestigious “Winemaker of the year” award at the International Wine & Spirit Competition, thereby recognising them as the finest wine producers in the world and the leading Spanish name at an international level for quality wines. The family-owned bodega from Jerez was also honoured with the “Spanish Wine Producer” accolade. The competition was created in 1969 and it was the first one of its kind in the world. Its main objective was to promote the quality and excellence of the finest wines, liqueurs and spirits, and this year will see its 42nd edition. The professionalism of the tasting panel and the stringent chemical analysis which the wines undergo have earned the IWSC worldwide prestige and recognition. González Byass is a family-owned company which produces Sherries and Brandies and was established in 1835. Thanks to internationally renowned brands such as Tío Pepe, Soberano and Lepanto, the company is regarded as a leading name in the wine world. Continuous research and maximum quality, backed by many years of experience, are the essential cornerstones of the González Byass philosophy. EL VIEJO ALMENDRO NEW PACKAGING FOR A SELECTION OF NUTS FROM VIEJO ALMENDRO F ollowing on from the new lines which they began to market earlier this year, El Viejo Almendro S.L. now launches a new range of nuts packaged in glass jars. The products, which include natural almonds, fried salted almonds, salted cashew nuts, selected walnuts, Castilian pine nuts, toasted hazelnuts and salted pistachio nuts, are presented in boxes of 12 varieties. New Features ANDALUSIAN FLAVOUR 75 New Features OSBORNE NEW CINCO JOTAS OUTLETS IN THE MOST IMPORTANT EL CORTE INGLÉS DEPARTMENT STORES IN MADRID I n accordance with the strategy begun in 2010, Cinco Jotas, the premium brand of Iberico products made by Sánchez Romero Carvajal, continues to expand its chain of retail outlets in the most important El Corte Inglés department stores. New Features As such, in addition to those which have already been set up in Pozuelo de Alarcón and Sanchinarro, there are now new outlets in the Paseo de la Castellana and Calle Goya, two of the most prestigious shopping streets in the capital. Two corner shops will also soon be opened in Barcelona. 76 ANDALUSIAN FLAVOUR These new shop outlets are designed around a modern high quality aesthetic and are attended by both commercial staff and expert ham cutters, especially trained by Sánchez Romero Carvajal. In this way, clients are able to receive expert information and advice about how to cut and conserve the various different parts of the finest, acorn-fed 5J hams, including the front and hind legs, and the loin, as well as details of other products from the company which are exclusively available at these establishments. The Cinco Jotas outlets in El Corte Inglés will complement Sánchez Romero Carvajal’s presence in Gourmet Experience, in the same Goya and Castellana department stores, where the company’s quality Iberico ham products can either be bought, or enjoyed there and then, in agreeable surroundings, with a selection of fine wines. Cinco Jotas is a unique product which has been created using traditional methods in Jabugo since1879, and the treatment of the animals themselves is a key element of the process. Every 5J ham comes from the best Iberico pigs, reared in the meadows and fed on acorns, and each one is subject to strict quality control procedures. Sánchez Romero Carvajal-Jabugo belongs to the Osborne Group and has been producing and selling Iberico ham products for more than 130 years. New Features COVAP José María Vara, THE nEW Director General OF COVAP T he Valle de los Pedroches livestock cooperative, COVAP, has announced the appointment of José María Vara Izquierdo as its new Director General. José María Vara is a recognised expert in the distribution and wholesale sector and has held a number of top management positions including Director General of Continental Operations, CEO of Ahold España and Chairman of Supermercados El Árbol. Mr Vara also works as an independent advisor to companies such as Angulas de Aguinaga and Panrico. He obtained a degree in Agricultural Engineering at the Polytechnic University of Madrid, specialising in Agrarian industries. He also completed a BMA Master’s Degree at the IESE. Responding to Mr Vara’s recent appointment, the President of COVAP, Ricardo Delgado, commented: “the appointment of José María Vara is excellent news because of his great experience and the enormous enthusiasm which he gives to every project. I’m convinced that his involvement is going to give a very significant boost to our company”. COVAP is a cooperative which has become one of the most important agro-food organisations in Andalusia. With members and collaborators numbering some 15,000, it operates in various different areas including the Valle de los Pedroches in Cordoba, the Valle de Alcudia in Ciudad Real, and the Valle de la Serena in Badajoz, at the meeting point between Andalusia, Castile-La Mancha and Extremadura. The cooperative is expected to finish 2011 with record sales of more than €330 million (17% more than last year). It processes and commercialises dairy and meat products from its members, as well as manufacturing animal feed for their livestock, thereby guaranteeing the quality and health of the products from the point of origin. COVAP was created 53 years ago, and thanks to the enthusiasm of the many thousands of livestock farming families who have put an enormous amount of hard work and passion into the venture, it has become one of the main motors of social and economic development in the areas in which it operates. AGASUR MATURE EL PINSAPO CHEESE – WCA 2011 SUPER GOLD A n international jury of more than 200 experts singled out “El Pinsapo” from more than 2,500 varieties of cheese presented at the “World Cheese Awards” in Birmingham. A mature goat’s cheese preserved in olive oil and produced by the Agasur S.C.A. cooperative in Malaga, it was judged to be one of “the best 50 cheeses in the world”, and awarded a “Super Gold” prize in its category. Agasur S.C.A. is a cooperative formed by some 200 traditional goat cheese makers from Malaga. Using mainly milk from the province’s indigenous species, they have been developing a range of artisan products in their own dairy for many years. The “El Pinsapo” mature cheese produced by Agasur is made from 100% goat’s milk from the associated farmers, which is specially selected by the master cheese-maker. After the maturing process is completed the cheese is coated with Andalusian Extra Virgin Olive Oil which enriches it with nuances which blend perfectly with the strong natural flavour of the goat’s milk. Three other “El Pinsapo” cheeses were also awarded silver medals in their respective categories: the goat’s cheese with Vino Málaga Dulce Pedro Ximénez, the mature goat’s cheese coated with Olive Oil and the Gran Reserva cheese made from pure goat’s milk. As such, Agasur’s participation at the World Cheese Awardsmust be considered a great success, with 4 of the cheeses from their “El Pinsapo – Sierra de las Nieves” range having received accolades in recognition of the quality of their traditional production process. ANDALUSIAN FLAVOUR 77 New Features GONZÁLEZ BYASS THE PUERTA DEL SOL CELEBRATES ITS FIRST CHRISTMAS WITHOUT THE ILLUMINATED TÍO PEPE SIGN S New Features ince 1936, the illuminated Tío Pepe sign has crowned Madrid’s Puerta del Sol and witnessed numerous historical events, but unfortunately, due to a delay in the refurbishment of the building on which it stands, this will be the first Christmas in living memory when the iconic symbol will not be visible 78 ANDALUSIAN FLAVOUR The illuminated Tío Pepe sign will not be there to celebrate with the people of Madrid this Christmas. The restoration works on the old Hotel París have been delayed and the date for their completion has still not been confirmed, but without the famous sign, the urban landscape of the Puerta del Sol will certainly be missing a much-loved symbol. The sign, which was first installed in 1936, is one of the oldest elements of its kind in the Puerta del Sol, as can be seen by the fact that the Kilometre Zero symbol dates from some time later, in 1950, the bear and tree symbol of Madrid from 1967, and the equestrian statue of Carlos III from 1994. The numerous historical events over the ensuing years have not affected the sign and it remained intact through all the bombardments of the Civil War. The sign which crowns what has become known as the “Tío Pepe building” has not always had the same appearance. The first version was put up before the beginning of the Civil War but it was not until the middle of the nineteen fifties that the Tio Pepe figure which we know today was added. During the period of the dictatorship the image was saved from the order by the President of the regime, Carlos Arias Navarro, the one-time mayor of Madrid, to remove the illuminated advertising signs from the buildings of the Puerta del Sol. It also remained in place during the mid nineteen eighties when the square was re-designed while Tierno Galván was mayor. In 2009, despite the Municipal Order concerning Publicity on Buildings which required the removal of these types of signs, the Madrid City Council, led by Alberto RuizGallardón successfully appealed against the ruling. In the event, the Commissions of Historical Heritage of both the Mayor’s Office and the Community of Madrid, certified the sign as an object of historic and cultural interest, and because it is over thirty years old, the City Council declared it a Historical Publicity Sign, and an essential part of the image of the city. New Features BODEGAS BARBADILLO Bodegas Barbadillo put the finishing touch to the first edition of “La Cocina del Mar” P ablo Terrón eventually defeated the other three finalists with his recipe “Crustáceos influenciados” in the concluding activity of this, the first edition of “La Cocina del Mar”, featuring Castillo de San Diego, “the Wine that comes from the Sea” Original, different, attractive, groundbreaking, educational and effective… The campaign by Castillo de San Diego entitled, “the wine that comes from the sea”, and aimed at emphasising the maritime essence of this wine from Barbadillo, the biggest selling white wine in Spain – was the cornerstone of the first edition of “La Cocina del Mar”, the first event of which took place in Sanlúcar de Barrameda in July and was attended by various illustrious names from the culinary world as well as a number of representatives from the sector’s specialist media. This first edition of “La Cocina del Mar” came to an end on the 12th of December in the Hotel Urban in Madrid, with the final of the Maritime Recipes Competition, organised in conjunction with Canal Cocina. The four finalists fought it out during the live show-cooking challenge, during which each of the contestants had the invaluable help of one of the leading exponents of contemporary Spanish cuisine. María Arranz presented ‘Leek creamy soup with almonds and scallop shells” in the mollusc category, accompanied by Lago Pazos from the Abastos 2.0. Restaurant in Santiago de Compostela, voted the best newcomer at Madrid Fusión 2010; Alejandro Rubio presented ‘100% squid in the Cephalopods category, accompanied by Marcos Cerqueiro, also from the Restaurante Abastos 2.0.; Pablo Terrón presented “Crustáceos influenciados” in the Crustacean category, accompanied by Diego del Rio from the El Lago Restaurant in Marbella which has a Michelin star; and Natividad Jiménez presented ‘Mackerel balls’ in the Blue Fish category, accompanied by Ángel Léon from the Aponiente Restaurant in El Puerto de Santa María, which also has a Michelin star. Everyone at the event was then invited to take part in a tasting session, featuring the new 2011 vintage of Castillo de San Diego, “the wine which comes from the sea”, and led by Monserrat Molina, director of the oenological department at Barbadillo, where the qualities of this white wine from Cadiz, were highlighted, amongst others, as the perfect partner for marine produce. Joaquín Barbadillo, Vice President of Bodegas Barbadillo, and a representative of the sixth generation of the family, then brought the event to a close with some heartfelt words of thanks to all those who had taken part. ANDALUSIAN FLAVOUR 79 We are Summary We are ACESUR Sector: OLIVE OIL ALFOCAN, S.A. Sector: CRAYFISH Ctra. Sevilla-Cádiz, km. 550,6 41700 Dos Hermanas (SEVILLA) +34 954 69 09 00 - 68 91 98 - 69 04 50 [email protected] / www.acesur.com C/ Américo Vespucio, 5-3 41092 SEVILLA +34 954 21 67 00 Fax: +34 954 21 59 37 [email protected] www.alfocan.com ACEITEX S.L. Sector: OLIVE OIL AL-ANDALUS DELICATESSEN S.C.A. Sector: HONEY AND MARMALADE C/ Federico Mendizábal, 5 - 1º 23003 JAÉN +34 953 24 31 - 19 01 49 [email protected] / www. aceitexp.com C/ Caño de las Eras, 9 18420 Lanjarón (GRANADA) +34 958 77 21 11 Fax: +34 958 77 22 28 [email protected] / www.alandalussca.com ACEITUNAS GUADALQUIVIR Sector: OLIVES ALIMENTOS “LA PEDRIZA” S.L. Sector: LEGUMES Camino Alcoba s/n. 41530 Morón de la Fra. (SEVILLA) +34 955 85 47 10 / 607 41 38 10 Fax: +34 954 85 25 13 [email protected] / www.agolives.com Alameda de Solano, 16 11130 Chiclana (CÁDIZ) +34 956 53 19 29 - 53 44 34 REINA MARIN, ACEITES DEL MEDIERRÁNEO Sector: OLIVE OIL & OLIVES ALMENDRERA DEL SUR Sector: NUTS & HONEY C /Denis Belgrano nº 3, 29015 MÁLAGA +34 952 602 610 Fax: + 34 952 21 84 41 [email protected] www.aceitesdelmediterraneo.com Camino de la Almendrera s/n 29580 Estación de Cártama (MÁLAGA) +34 952 42 00 20 - 42 08 25 [email protected] / www.almensur.com AECOVI-JEREZ Sector: WINE ALVEAR S.A. Sector: WINE Urb. Pie de Rey bloq. 3 - bajo izq. 11407 Jerez de la Frontera (CÁDIZ) +34 956 18 08 73 - Fax: +34 956 18 03 01 [email protected] / www.aecovi-jerez.com Avda. María Auxiliadora, 1 14550 Montilla (CÓRDOBA) +34 957 65 01 00 Fax: +34 957 65 01 35 [email protected] / www.alvear.es AGASUR Sector: CHEESSE ANDALUZA DE CAFÉS Sector: COFEE C/ Limitación, 14. Polg. Ind. la Huertecilla 29196 El Tarajal (MÁLAGA) +34 952 17 93 11 fax:+34 952 17 97 09 [email protected] / www.agasur.com Pol. Ind. Calonge, parcela 18. 41007 SEVILLA +34 954 35 70 50 - 35 23 04 [email protected] www.catunambu.com AGROALIMENTARIA VIRGEN DEL ROCÍO Sector: WINE ANDALUZA DE MIELES S.L. (DORAY) Sector: HONEY Avda. de Cabezudos, 2. 21730 Almonte (HUELVA) +34 959 40 61 03 - 40 70 52 [email protected] / www.raigal.com C/ Aparicio s/n. 41807 Espartinas (SEVILLA) +34 954 11 30 32 - 571 02 68 [email protected] www.andaluzademieles.com AGROPECUARIA Y AVÍCOLA S.A. Sector: EGGS ÁNGEL CAMACHO ALIMENTACIÓN S.L. Sector: OLIVES, OLIVE OIL AND MARMALADE Carretera de Aznalcázar - Pilas. Km. 2 41849 Aznalcázar (SEVILLA) +34 954 69 07 17 - 69 19 08 [email protected] Avda. del Pilar, 6 41530 Morón de la Fra. (SEVILLA) +34 955 85 47 00 - 85 01 45 [email protected] / www.acamacho.com AGROSEVILLA Sector: OLIVES & OLIVE OIL MANTEQUERÍAS ARIAS Sector: CHEESE Avda. de la Innovación, s/n. Edif. Rentasevilla, pta. 8 41020 SEVILLA +34 902 25 14 00 Ext. 8607 Fax: +34 954 25 10 71 [email protected] / www.agrosevilla.com C/ de Pedro Teixeira, 8 - planta 9 28020 Madrid +34 914 17 47 40 - Fax: +34 915 55 85 08 [email protected] / www.arias.es AHUMADOS UBAGO DENMARK S.L. Sector: SMOKED MORILES 47 Sector: WINE C/ Charles Darwin, 3. Parque Tec. de Andalucía. 29590 Campanillas (MÁLAGA) +34 951 01 04 70 Fax: +34 951 01 04 71 [email protected] / www.ubagogroup.com Camino de la Estación s/n. 4900 Lucena (CÓRDOBA) +34 957 50 00 46 - 50 29 35 [email protected] / www.aragonycia.com We are ARODEN S.A.T. Sector: OLIVE OIL CAMPO DE TEJADA S.C.A. Sector: CHICKPEAS Apdo. de Correos 219 14800 Priego de Córdoba (CÓRDOBA) +34 957 72 01 20 Fax: +34 957 72 01 43 [email protected] / aroden.com Ctra. de la Estación, s/n. 21870 Escacena del Campo (HUELVA) +34 959 42 32 11 Fax: +34 959 42 31 61 [email protected] ARTICHOKE, S.L. Sector: VEGETABLES CAMPO DE ULEILA, S.L. Sector: OLIVE OIL C/ Paseo de la Resolana, 20 11405 Jerez (CÁDIZ) +34 956 34 12 18 Fax: +34 956 33 72 72 [email protected] Ctra. Rambla del Mar, 15 Polg. La Juaida 04240 Viator (ALMERÍA) +34 950 31 55 09 Fax: 950 31 55 08 [email protected] / www.camposdeuleila.es BODEGAS ANDRADE S.L. Sector: WINE CELESTINO GÓMEZ PARRA S.A. Sector: IBERICO PRODUCTS Avda. de la Coronación, 35. 21710 Bollullos del Condado (HUELVA) +34 959 41 01 06 - 41 13 05 [email protected] Pol. Ind. “El Caño I”, s/n 14220 Espiel (CÓRDOBA) +34 957 36 41 28 - 36 41 90 [email protected] www.celestinogomezparra.com BODEGAS BARBADILLO S.L. Sector: WINE CERVEZAS ALHAMBRA S.L. Sector: BEERS C/ Luis Eguilaz, 11 11540 Sanlúcar de Barrameda (CÁDIZ) +34 956 38 55 00 - 38 55 29 - 38 55 01 Avda. de Murcia, 1. Apdo. 92 18012 GRANADA +34 958 18 50 50 - 80 87 60 [email protected] BODEGAS DELGADO S.L. Sector: WINE CESURCA Sector: CANNED VEGETABLES C/ Cosano, 2 4500 Puente Genil (CÓRDOBA) +34-957-60 00 85 - 60 45 71 [email protected] www.bodegasdelgado.com Ctra. de la Estación, s/n 18360 Huétor-Tajar (GRANADA) +34 958 33 20 20 - 33 23 52 - Fax:+34 958 33 25 22 [email protected] / www.faecagranada.com BODEGAS DOÑA FELISA S.L Sector: WINE CÍTRICOS DEL ANDÉVALO, S.A. Sector: JUICE AND CANNED VEGETABLES C/ Cordel del Puerto Al Quejigal, s/n Ronda 29400 - Málaga + 34 951 16 60 33 [email protected] / www.chinchillawine.com Camino de Lepe “Finca la Dehesilla” 21540 Villanueva de los Castillejos (HUELVA) +34 959 38 52 36 [email protected] / [email protected] BODEGAS JOSÉ ESTÉVEZ S.A. Sector: WINE CONSORCIO DE JABUGO, S.A. Sector: IBERICO PRODUCTS Ctra. Nacional IV, km. 640 11408 Jerez de la Fra. (CÁDIZ) +34 956 32 10 04 - 34 08 29 [email protected] / www.grupoestevez.com Edificio Bluenet. Calle Isaac Newton, nº 3, 3ª planta Módulo A. Isla de la Cartuja. 41092 SEVILLA +34 955 02 46 94 Fax: +34 955 02 46 95 [email protected] www.consorciodejabugo.com PÉREZ BARQUERO S.A. Sector: WINE & BRANDY CORSEVILLA Sector: CHEESE & IBERICO PRODUCTS Avda. de Andalucía, 27. 14550 Montilla (CÓRDOBA) +34 957 65 05 00 - Fax: + 34 957 65 02 08 [email protected] www.perezbarquero.com Ctra. de Guadalcanal, km. 1. 41370 Cazalla de la Sierra (SEVILLA) Apdo. de Correos 40 +34 954 88 42 86 Fax: +34 954 88 34 06 [email protected] / www.corsevilla.es BODEGAS F. SALADO Sector: WINE C.O.V.A.P. Sector: IBERICO HAM AND CHEESES C/ Mérida, 14 41806 Umbrete (SEVILLA) +34 955 71 56 01 Fax: +34 955 71 56 01 [email protected] Avda. del Gran Capitán, 46 - 4º, oficina 6 14008 CÓRDOBA +34 957 47 30 35 - 47 99 24 [email protected] / www.covap.es BODEGAS RODRÍGUEZ CHIACHÍO Sector: WINE C.R. CABALLA Y MELVA DE ANDALUCÍA Sector: CANNED FISH Avda. Belén, 2. 14940 Cabra (CÓRDOBA) +34 957 52 06 64 Fax: +34 957 52 19 20 administracion@bodegasrchiachio. www.bodegasrchiachio.com Glorieta del Agua, 4. Edif. Aljama Center 2º plta. 41940 Tomares (SEVILLA) +34 954 15 18 23 Fax: +34 954 15 18 23 [email protected] DELGADO ZULETA, S.A. Sector: WINE CRISMONA S.A. Sector: OLIVE OIL, VINEGAR, MEAT PRODUCTS AND WINE Avda. de Rocío Jurado s/n 11540 Sanlucar de Barrameda (CÁDIZ) +34 956 36 01 33 Fax +34 956 36 07 80 [email protected] C/ Baena, 25. 14860 Doña Mencía (CÓRDOBA) +34 957 69 55 14 Fax: +34 957 67 63 42 [email protected] www.crismona.com We are Summary D.O. CONDADO DE HUELVA Sector: VINEGAR AND WINE EMBUTIDOS CARCHELEJO, S.L. Sector: MEAT PRODUCTS Avda. 28 de febrero, s/n 21710 Bollullos Par del Condado (HUELVA) +34 959 41 03 22 Fax: +34 959 41 38 59 Avda. de España, s/n. 23192 Carchelejo (JAÉN) +34 953 30 20 55 Fax: +34 953 30 22 66 [email protected] www.embutidoscarchelejo.es COMERCIALIZADORA LOS TITOS S.L. Sector: IBERICO PRODUCTS EMBUTIDOS JABUGO Sector: IBERICO PRODUCTS Pol. Ind. Cárnico, s/n 14440 Villanueva de Córdoba (CÓRDOBA) +34 957 12 14 15 - 12 19 29 [email protected] / www.tioeusebio.com C/ Marqués de Aracena, 78 21360 El Repilado-Jabugo (HUELVA). +34 955 63 02 63 Fax: +34 955 63 04 34 [email protected] / www.embutidosjabugo.com CONDE DE BENALÚA Sector: OLIVE OIL EMBUTIDOS MORENO PLAZA Sector: IBERICO PRODUCTS C/ Puente del Ventorro, s/n 18564 Benalúa de las Villas (GRANADA) +34 958 39 04 02 Fax: +34 958 39 00 78 [email protected] www.condedebenalua.com Pol. Ind. La Rosa, parcela 7-15 29120 Alhaurín el Grande (GRANADA) +34 952 59 57 87 - 59 44 36 [email protected] CONSERVERA CÁRNICA DEL SUR Sector: CANNED MEAT E. MORENO S.L. Sector: SWEETS Ctra. Añora-Dos Torres. Km 0,5 14450 Añora (CÓRDOBA) Tfno-Fax +34 957 15 15 14 www.productosdelaabuela.com [email protected] Avda. de Andalucía, 65. 41560 Estepa (SEVILLA) +34 955 91 26 96 - 91 29 08 [email protected] www.emoreno.com COPROHNIJAR S.C.A. Sector: VEGETABLES EXPLOTACIONES INTERNACIONALES ACUÍFERAS S.A. SIERRA DE CAZORLA Sector: MINERAL WATER C/ Olivar, s/n 04117 San Isidro-Níjar (ALMERÍA) +34 950 36 60 15 - 36 60 89 [email protected] Ctra. del Tranco, km. 18 23330 Villanueva del Arzobispo (JAÉN) +34 953 12 82 44 Fax: +34 953 12 81 17 www.aguasierracazorla.com DANIEL ORTEGA S.L. Sector: NUTS Ctra. de Alcalá, s/n. 23660 Alcaudete (JAÉN) +34 953 70 80 90 - 56 03 30 [email protected] www.danielortega-sl.es FAMADESA S.A. Sector: MEAT PRODUCTS DESPENSA LA NUESTRA ENVASADOS LOLA S.A. FRAMOLIVA S.A. Sector: OLIVE OIL Avda. de los Esparragales s/n 41830 Huévar del Aljarafe (SEVILLA) +34 954 75 70 80 Fax: +34 954 75 70 81 [email protected] www.framoliva.com [email protected] / www.condadodehuelva.com Caminos de las Cuevas, s/n 4710 Villarubia (CÓRDOBA) +34 957 45 88 71 [email protected] / www.envasadoslola.com Camino Santa Inés, 71 29590 Campanillas (MÁLAGA) +34 952 43 30 50 - 43 30 76 [email protected] / www.famadesa.es EL FOGÓN REAL S.L.PRODUCTOS ARTESANOS Sector: SNACKS & CHIPS GOMEOLIVA S.A. Sector: OLIVE OIL Pol. Ind. Las Pompas - C/ Romeral, 9-11 41130 La Puebla del Río (Sevilla) +34 955 77 21 38 - 77 09 08 www.elfogonreal.com / [email protected] Avda. de Granada, s/n. 14800 Priego de Córdoba (CÓRDOBA) +34 957 70 05 84 - 54 29 59 [email protected] / [email protected] www.gomeoliva.com DOÑA JIMENA Sector: SWEETS GONZÁLEZ BYASS, S.A. Sector: WINE Ctra. de Alcalá, s/n. 23600 Alcaudete (JAÉN) +34 953 56 02 33 - 56 02 34 [email protected] www.donajimena.es EL TÍO DE LAS PAPAS Sector: POTATOES Polig. Indust. Ctra. Martín de la Jara C/ Sabadell 29328 Sierra de Yeguas (MÁLAGA) +34 952 74 65 71 Fax: +34 952 74 65 71 [email protected] EL VIEJO ALMENDRO S.L. Sector: NUTS Ctra. A-333 km.6 14814 Zamoranos (Priego de Córdoba - CÓRDOBA) +34 957 70 53 62 - 70 53 26 / Fax: 957 70 53 27 www.elviejoalmendro.com / [email protected] Manuel Mª González, 12 114003 - Jerez de la Frontera (CÁDIZ) +34 956 35 70 00 Fax: +34 956 35 70 43 [email protected] GRUPO YBARRA Sector: OLIVE OIL AND OLIVES Ctra. Isla Menor, km. 1,8. 41703 Dos Hermanas (SEVILLA) +34 955 67 50 60 Fax: +34 954 72 28 66 [email protected] / www.ybarra.es We are INÉS ROSALES S.A.U. Sector: SWEETS & OLIVE OIL TORTA CAKES HUERTA CAMPO RICO S.L. Sector: CANNED VEGETABLES P.E. Vereda de la Herrería s/n 41830 Huévar del Aljarafe (SEVILLA) Tel: +34 954 75 64 27 - Fax: +34 954 75 63 35 [email protected] / www.inesrosales.com P.E. Cuarto de la Huerta, s/n 41220 Burguillos (SEVILLA) +34 955 73 89 80 www.huertacamporico.es GRUPO CABALLERO Sector: LIQUEUR C/ Virgen del Monte, 54 41370 Cazalla de la Sierra (SEVILLA) +34 954 88 40 13 - 63 11 52 - 88 31 07 [email protected] / [email protected] www.caballero.es IBEPA 375 S.L. Sector: IBERICO PRODUCTS & CHEESE GRUPO OSBORNE S.A. Sector: WINE INDECCO, GANSO IBÉRICO DE DEHESA Sector: ANSER C/ Fernán Caballero, 7 11500 Puerto de Santa María (CÁDIZ) Tel: +34 956 86 90 00 - Fax: +34 956 86 90 36 [email protected] / www.osborne.es C/ Juan de Toledo 10 - 1ºF 28.200 San Lorenzo del Escorial (MADRID) +34 91 279 63 69 C/ Almenso 18. 41120 Gelves (SEVILLA) www.gansoiberico.com GUIPÁN S.L. Sector: BREAD & SNACKS IND. ALIMENTARIAS DE MONTILLA Sector: SNACKS C/ La Rosa, 23 11002 CÁDIZ +34 956 21 20 78 - 29 22 20 - 28 51 41 [email protected] / www.guipansur.com Ctra. Córdoba-Málaga, km. 43,70 14550 Montilla (CÓRDOBA) +34 957 65 06 22 - 65 10 27 [email protected] / www.pmonti.com HEINEKEN ESPAÑA Sector: BEERS INDUSTRIAS ESPADAFOR S.A. Sector: SOFT DRINKS Avda. de Andalucía, 1 41007 SEVILLA +34 954 97 99 99 - 97 98 51 [email protected] / www.cruzcampo.es Avda. de Andalucía s/n 18015 GRANADA +34 958 80 03 04 - 80 04 05 [email protected] / www.espadafor.es HERBA NUTRICIÓN Sector: RICE JAMONES Y EMBUTIDOS JABUGO S.A. Sector: IBERICO PRODUCTS C/ Real, 43 41920 San Juan de Aznalfarache (SEVILLA) +34 954 58 92 26 - 76 95 79 [email protected] / www.herba.es C/ Marqués de Aracena, 98 21360 El Repilado, Jabugo (HUELVA) +34 959 12 26 78 Tfno. - Fax: +34 959 12 28 00 [email protected] / www.jabugo-sa.com HERMABAR NUEVA S.L. Sector: SNACKS JAMONES JAROTE S.L. Sector: IBERICO PRODUCTS Autovía A92, km. 46,2 41610 Paradas (SEVILLA) +34 954 84 91 49 Fax: +34 955 84 41 84 [email protected] / www.saladitos.com Avda. del Matadero, 40 14440 Villanueva de Córdoba (CÓRDOBA) +34 957 12 08 34 Fax: +34 957 12 17 41 [email protected] / www.jamonjarote.es HERMANOS CASTAÑO FERNÁNDEZ (TARTESSOS) Sector: IBERICO PRODUCTS JAMONES LAZO S.A. Sector: IBERICO PRODUCTS C/ Tendaleras, 20 21001 HUELVA +34 959 24 55 41 [email protected] / www.tartesso.es Avda. de Portugal, 6 21230 Cortegana (HUELVA) +34 959 13 15 60 - 13 18 69 [email protected] / www.jamoneslazo.com Sector: FROZEN FISH PESCADOS CONGELADOS HERMANOS MOY, S.A. J. GALLEGO GÓNGORA S.A. Sector: WINE & BRANDIESS C/ Mar Banda, 6 11500 El Puerto de Santa María (CÁDIZ) +34 956 56 08 95 Fax: +34 956 56 08 61 [email protected] / www.moyseafood.com C/ Stmo. Cristo de la Vera Cruz, 59 41808 Villanueva del Ariscal (SEVILLA) +34 954 11 37 00 - 11 32 39 [email protected] / www.bodegasgongora.com HUERTA DE ALBALÁ Sector: WINE JOLCA Sector: OLIVES Ctra. CA 6105, Km. 4 Apdo. Correos 320 11360 Arcos de la Frontera (CÁDIZ) [email protected] www.huertadealbala.com Autovía Sevilla-Huelva, km. 22,5. Apdo. Correos 13 41830 Huévar del Aljarafe (SEVLLA) +34 954 15 40 32 Fax: +34 954 15 16 89 [email protected] / www.jolca.es HNOS. RODRÍGUEZ BARBANCHO S.L. Sector: IBERICO PRODUCTS C/ Marqués de Santillana, 141 14270 Hinojosa del Duque (CÓRDOBA) +34 957 14 02 44 - 14 06 65 [email protected] Avda. de las Lonjas, s/n. Mercacórdoba, mod. 12 polival. C/ Blas Infante, 29. 14280 Benalcázar (CÓRDOBA). +34 957 36 32 22 - 14 16 92 - 670 59 86 90 [email protected] / www.dongutierre.com We are Summary We are MUELOLIVA S.L. Sector: OLIVE OIL C/ Ramón y Cajal, 85 14800 Priego de Córdoba (CÓRDOBA) +34 957 02 72 00 - 70 02 60 [email protected] / www.mueloliva.es LA ABUELA CARMEN Sector: GARLICS MUÑOZ VERA E HIJOS S.A. Sector: OLIVE OIL C/ La Vega, s/n. Pol. Ind. Horcajo 14548 Montalbán (CÓRDOBA) +34 957 31 04 52 - 31 04 45 [email protected] / www.laabuelacarmen.com Ctra. Doña Mencía s/n. Apdo. de Correos 131 14940 Cabra (CÓRDOBA) +34 957 52 92 00 Fax: +34 957 52 21 16 [email protected] / www.mvera.com LA FLOR DE RUTE S.L. Sector: SWEETS NAVISA S.A. Sector: WINE C/ Blas Infante, 20-22 (Ctra. Lucena-Loja) 14960 Rute (CÓRDOBA) +34 957 53 86 61 - 53 86 34 [email protected] / www.laflorderute.es Ctra. de Montalbán, s/n 14550 Montilla (CÓRDOBA) +34 957 65 04 50 - 65 17 47 [email protected] / www.navisa.es LEGUMBRES PEDRO S.L. Sector: LEGUMES NUÑEZ DE PRADO C.B. Sector: OLIVE OIL Pol. Ind. La Palmosa. Manzana 3 Calle C, 13-1 7 11180 Alcalá de los Gazules (CÁDIZ) +34 956 42 01 26 - 42 00 07 www.legumbrespedro.com / [email protected] Avda. de Cervantes, 15 14850 Baena (CÓRDOBA) +34 957 67 01 41- 67 00 19 Fax: +34 957 27 99 07 [email protected] LLANO DEL PINTADO, S.R.L. (Castillo de Monclova) Sector: WINE Castillo de la Monclova s/n 41420 Fuentes de Andalucía (SEVILLA) Tfno./fax +34 955 90 73 12 [email protected] www.castillodelamonclova.com OLEOESTEPA S.C.A. Sector: OLIVE OIL MANUEL BAREA S.A. SECTOR: DISTRIBUTION OLEOCAMPO S.C.A. 2º GRADO SECTOR: OLIVE OIL Pol. Ind. Ctra. Amarilla. C/ Rafael Beca Mateos, 20 41007 Sevilla +34 954 67 72 26 - 51 87 22 Fax: +34 954 67 02 11 [email protected] / [email protected] Avda. Constitución, 101 bajo 23640 Torredelcampo (JAÉN) +34 953 41 01 11 Fax: +34 953 41 51 64 [email protected] MATADERO DE LA SIERRA MORENA S.A. Sector: IBERICO PRODUCTS ÓLEO MÁGINA, S.L. Sector: OLIVE OIL Avda. García Morato 9, Edfi. Gilaresa, of. 9 41011 SEVILLA +34 954 88 98 16 - 22 92 56 Fax: +34 954 88 98 15 [email protected] / www.sierradesevilla.com Ctra. A-401, km. 42. 23568 Bélmez de la Moraleda (JAÉN) +34 953 39 40 50 - 39 40 12 [email protected] / [email protected] www.oromagina.com MATADEROS IND. SOLER S.A. Sector: IBERICO PRODUCTS PAPAKING, S.L. Sector: SNACKS Pza. de Prolongo, 1 29580 Cártama-Estación (MÁLAGA) +34 952 42 00 00 - 42 01 15 [email protected] / www.prolongo.es Ctra. Nacional IV, km. 630 11407 Jerez de la Frontera (CÁDIZ) +34 956 18 68 40 Fax: +34 956 18 68 36 [email protected] / www.papacking.es MAZAPANES DE MONTORO “LA LOGROÑESA” TORREGONZA, S.A. Sector: SWEETS PATATAS FRITAS Y APERITIVOS CONCHIFRIT, S.L. C/ Realejo, 7 14600 Montoro (CÓRDOBA) +34 957 16 03 14 Fax: +34 957 16 00 61 www.torregonza.com C/ La Coruña, naves 13-14-29 Pol. Tecnol. Ogijares 18151 Ogijares (GRANADA) +34 958 50 66 91 Fax: +34 958 50 67 51 [email protected] / www.conchifrit.es MONTERO ALIMENTACIÓN S.L. Sector: DESSERTS PATATAS FRITAS HISPALANA, S.L. Sector: SNACKS & CHIPS A. Severo Ochoa, 62. 29590 Campanillas (MÁLAGA) +34 952 20 05 02 Fax: +34 952 29 57 77 [email protected] www.monteroalimentacion.es Pol. Ind. La Red Sur, calle 41 - nº 3 +34 955 63 19 42 [email protected] www.patatas-fritas-hispalana.com MORENO S.A. (MUSA) Sector: SAUCES AND MAYONNAISE. PIONONO.ES Sector: SWEETS Fuente de la Salud, 2 14006 CÓRDOBA +34 957 76 76 05 Fax: +34 957 27 99 07 [email protected] / www.morenosa.com Avda. de Andalucía, 9. Urb. Parque Luz Edif. Venus, local 13 - 18014 GRANADA +34 902 17 20 20 Fax: +34 958 20 12 93 [email protected] / www.pionono.es C/ Olivo s/n. Polígono Industrial Sierra Sur 41560 Estepa (SEVILLA) +34 955 91 31 54 - 91 35 37 [email protected] / www.oleoestepa.com Sector: SNACKS & CHIPS PRODUCTOS MATA S.A. Sector: CANNED VEGETABLES AND SWEETS C/ Muralla s/n 23660 Alcaudete (JAÉN) +34 953 56 00 75 - 56 12 02 [email protected] PULEVA FOOD S.A. Sector: DAIRY PRODUCTS Camino de Purchil, 66 18004 GRANADA +34 958 24 01 64 - 24 01 99 [email protected] / www.puleva.es REY DE OROS S.L. Sector: CANNED FISH Polígono Ind. “El Olivar”, manzana 4-6 11160 Barbate de Franco (CÁDIZ). +34 956 43 00 01 / 02 - Fax: +34 956 43 00 05 [email protected] / www.reydeoros.com RIVES-PITMAN S.A. Sector: SPIRITS, SCHNAPPS & CORDIALS Ctra. Madrid-Cádiz, km 550. 41700 Dos Hermanas (SEVILLA) +34 954 69 00 50 - 69 00 66 [email protected] / www.sadrym.com SADRYM S.A. Sector: OLIVES Ctra. Madrid-Cádiz, km 550 41700 Dos Hermanas (SEVILLA) +34 954 69 00 50 - 69 00 66 [email protected] / www.sadrym.com SALAZONES HERPAC, S.L. Sector: CANNED FISH C/ Hermanos Romero Abreu, 3. 11160 Barbate (CÁDIZ) +34 956 43 13 76 / 19 08 / 07 46 Fax: 956 43 35 20 [email protected] / [email protected] SALYSOL Sector: NUTS & SNACKS Pol. Ind. Fridex, c/ 4 - parcela 79 41500 Alcalá de Guadaira (SEVILLA) +34 955 63 10 13 - 63 01 79 Fax: +34 955 63 05 95 [email protected] / www.salysol.es S.A.T. 1941 SANTA TERESA Sector: OLIVE OIL C/ Lantejuela, 1 41640 Osuna (SEVILLA) +34 954 81 09 50 Fax: +34 955 82 06 21 [email protected] / www.1881.es SEVILLANA DE CAFÉ, S.L. Sector: COFFE Pol. Hacienda Dolores, Calle 7. 41500 Alcalá de Guadaira (SEVILLA) +34 955 63 15 62 www.cafeab.com SIERRA DE JABUGO, S.L. Sector: IBERICO PRODUCTS Ramón Talero, 14 21360 El Repilado-Jabugo (HUELVA) +34 959 12 28 68 Fax: +34 954 64 93 86 [email protected] / www.sierradejabugo.com We are We are We are Summary SOC. COOP. AGR. AND. “SAN FRANCISCO” Sector: OLIVE OIL Ctra. Córdoba-Valencia, s/n 23330 Villanueva del Arzobispo (JAÉN) +34 902 19 79 55 - 953 45 12 56 Fax: 953 45 19 31 [email protected] / www.sierralasvillas.com SOLA DE ANTEQUERA S.A. Sector: CANNED VEGETABLES Ctra. Córdoba, km. 520 29200 Antequera (MÁLAGA) +34 952 84 07 62 - 84 06 24 [email protected] / www.alsurvegetales.com TORTAS GAVIÑO (RUIZ TORREÑO, S.L.) Sector: OLIVE OIL TORTA CAKES C/ Dr. Andrés Gaviño, 2 / 41087 Espartinas (SEVILLA) +34 955 95 02 84 Fax: +34 955 12 60 08 [email protected] www.tortasaceite.com UBAGO GROUP MARE Sector: CANNED FISH C/ Charles Darwin, 3. Parque Tec. de Andalucía 29590 Campanillas (MÁLAGA) +34 951 01 04 70 Fax: +34 951 01 04 71 [email protected] / www.ubagogroup.com U.S.I.S.A. Sector: CANNED FISH Polígono Industrial La Dehesa s/n 21410 Isla Cristina (HUELVA) +34 959 34 35 00 - 33 10 72 [email protected] / www.usisa.com UNIOLIVA Sector: OLIVE OIL C/ Córdoba, 9. 23400 Úbeda (JAÉN) +34 953 75 68 40 - 75 43 46 [email protected] / www.unioliva.es VALLE GALBARRO S.L. Sector: LEGUMES & CEREAL C/ Ctra. de Utrera, 19-A 41760 El Coronil (SEVILLA) +34 955 83 68 23 - Fax: +34 955 83 69 29 [email protected] / www.legumbresvalle.es VETA LA PALMA Sector: FISH Pol. Ind. Isla Mayor, 41140 Isla Mayor (SEVILLA) +34 626 95 99 55 [email protected] [email protected] / www.vetalapalma.es VINAGRES DE YEMA S.L. Sector: VINEGAR C/ Alvareda, 5 (Apartado 324) 11500 Puerto Santa María (CÁDIZ) +34 956 86 01 34 - 87 48 66 www.vinagresdeyema.es VINÍCOLA DEL CONDADO S.C.A. Sector: WINE C/ San José, 2. 21710 Bollullos del Condado (HUELVA) +34 959 41 02 61 - 41 01 71 [email protected] www.vinicoladelcondado.com WILLIAMS & HUMBERT Sector: WINE Ctra. N-IV, km. 641,75 / 11408 Jerez de la Frontera (CÁDIZ) +34 956 35 34 00 - 35 34 12 [email protected] www.williams-humbert.com 86 ANDALUSIAN FLAVOUR Summary ANDALUSIAN FLAVOUR 87 Summary 88 ANDALUSIAN FLAVOUR